Strategy & Creative?
We can do it.

Only

21% of companies worldwide

have a strategy for reaching the younger Generation Z.

Yet Generation Z makes up

1/3 of the world’s population.

Don’t get left behind.

Jak pracujeme

We define target groups and collaboration goals

Analytical and research phase

Developing the brand’s online strategy

Developing creative concepts for advertising campaigns

Continuing our partnership

Analytical and research phase

Needs and Opportunities

We’ll define your target audiences and their needs in detail, giving you a clear understanding of who to target and how best to reach them.

Lifestyle cílových skupin

In Atlas of Czech it contains over 600 data points on the lifestyles of your target audiences. Together with our partners, we can gather any additional insights you need.

In-Depth interviews

Through in-depth interviews with selected respondents, you’ll gain a better understanding of your customers’ decision-making processes and needs.

Strategy development

We’ll develop a comprehensive strategy for your brand’s online presence. We can then provide the related services, or you can take the strategy and implement it internally.

Brand positioning

We help our clients define how their brand should position itself to appeal to younger generations, encourage engagement, and drive purchase intent. Our approach combines analytical and research insights with the brand’s long-term vision and future plans.

Brand identity

We focus on defining how the brand should be perceived and remembered. We establish the symbols and associations that will become connected with the brand and shape its communication. In selected cases, we also contribute to developing the brand’s overall visual identity.

Communication & tone of Voice

To engage younger generations, brands must first speak their language and understand it. We therefore focus on developing a long-term online communication strategy that makes the brand feel young and fresh while remaining natural and authentic.

Platform selection

As part of the strategy, we help select the right platforms and channels for your brand to build its presence, create content, and communicate. We recommend covering every touchpoint where your target audience may encounter the brand. At the same time, each platform requires a clear understanding of how to use it effectively and what a successful presence involves.

Content Strategy

One of the key outputs is a content strategy covering the next 3, 6, 12 months and beyond. This gives your brand clarity on what to communicate, which audiences to target, and which content formats to use. If required, we can also handle the subsequent content production and distribution.

Influencers

Influencers are an integral part of modern brand communication – not only when targeting younger audiences. By choosing the right influencers, brands can introduce their products or services to a wide range of consumers. As part of the strategy, we define the criteria for selecting suitable influencers. Our dedicated division ShortPRO Influencers can then manage the entire influencer marketing process.

Ads

The creative execution of advertising is an integral part of the strategy. We develop creative concepts that engage your target audience and showcase your products or services. Our creative team then prepares detailed scripts for production, while our ShortPRO PPC&Data division division handles the distribution of the ads across digital channels.

Generation Z Guide

A 20-page guide full of information about Generation Z, their slang, the meaning of emojis they use, and other interesting facts. A must-have for every marketer struggling with how to reach this target group, as still 79 % of companies fail to properly target their ads to them.

Choose the language of the guide:

the Czech
EN

Come and listen to us

Reshoper 2026

The Potential of TikTok Shop in the Czech Republic

Previous Events

Millions of views and new customers for Super Zoo thanks to short videos.

Looking for Strategy or Creative?
We can do it.

We develop strategies to help brands succeed online, particularly among the younger Generation Z. Our team of creative thinkers develops campaigns and creative concepts for video production.