2.5 million views in one month:
How We Launched Campiri on TikTok

Campiri is a company specializing in motorhome rentals and caravanning. Its mission is to make travel free, safe, and sustainable. Campiri enables customers to travel wherever they want with full comfort and everything they need along the way.

Intro.

One of their goals is to increase brand awareness among a younger audience (30+) and show that caravanning is more accessible, comfortable, and sustainable than it might seem at first glance. Most importantly, it is available all year round and is not just for older generations. Campiri therefore decided to take an innovative approach to promotion and leverage TikTok.

Goal of the collaboration.

To increase awareness of its motorhome rental services, Campiri leveraged several solutions offered by TikTok. At ShortPRO (formerly TikTokuj.cz), we developed a strategy focused on showcasing the product’s potential through short-form video and then implemented it as part of the overall account management.

KPI's for the First Month of Collaboration

Website Clicks

followers

video views

Services Used.

TikTok account management for one month
TikTok Ads
Influencer marketing

Results After the First Month of Collaboration.

Website Clicks

followers

video views

videos

videos in paid ads

likes

CPC (CZK)

CPM (CZK)

comments

Overall, we significantly exceeded all the KPIs we had set. We surpassed the target of 3,000 website clicks by 166,8 % , reaching a total of 5,006 clicks. After the first month, the profile had 6,591 followers, exceeding the original KPI of 3,000 followers by 219,7 %. Impressions also significantly outperformed the target – instead of the planned 500,000, we achieved 2,491,999 impressions, nearly five times the original goal.

@campiri_cz Sleduj nás pro další dobrodružství s obytňákem 🚐 #campiri #auto #výlet #dobrodružství #cestování ♬ původní zvuk - campiri_cz

What Made the Videos Most Successful.

Videos featuring influencers – more authentic, more likely to capture users’ attention quickly, and more trustworthy.
Original content on the profile – helped build brand credibility by showing that Campiri creates its own content.
Effective use of paid advertising

@campiri_cz Kolik značek karavanu je ve videu? 🧐 #campiri #auto #cestování #výlet ♬ original sound - campiri_cz

Collaboration details.

Developing a tailored short-form video strategy requires thorough research. At ShortPRO (formerly TikTokuj.cz), we spent one month developing the strategy (September 2021), followed by one month of account management (October 2021). In the following steps, we explain how we approached the collaboration.

1. Strategy – Concept

We approached the motorhome from the perspective of an average user who might see it as overly complex and difficult to navigate. So how do you prove otherwise? By showing the product from the perspective of a customer who actually uses it. And how do you make this approach even more effective? By bringing in an influencer as the customer and supporting the content with paid advertising.

2. Strategy – In Action

As part of the influencer marketing campaign, we selected two influencers who traveled to France in a motorhome and created videos based on pre-approved scripts. These influencers gave the video concept a compelling story, which played a key role in the overall campaign.

Through the Videos, We Answered Customers’ Most Frequently Asked Questions:

How does the sewage system in a motorhome work? Is a category B driving licence enough? What should you do in case of an accident? Where can you park a motorhome? We showed the experience of an everyday user travelling in a motorhome, which encouraged viewers to learn more. This led to our number one principle for TikTok content: authenticity is key. The product isn’t communicated by the company, but by the user. We therefore focused on educating audiences about Campiri’s services, with existing customers essentially educating potential customers.

@zuzkaaacz Ve spolupráci s Campiri jsme vyjeli na týden obytňákem do Francie 🚐 #campiri #gocampiri #karavan ♬ původní zvuk - Zuzka

Conclusion.

Travel experiences are a natural fit for TikTok. By combining an effectively optimized campaign, relevant influencers, and a strategy developed by our creative team, we achieved a high click-through rate to the client’s website and exceeded the expected brand awareness results, by an average of 200%.

Want to succeed on TikTok?
We can do it.

From strategy and creative concept development to production, influencer marketing, and paid advertising. We’ll help your brand create content that captures attention and delivers results.