How we got the topic
of online safety into the feed
Gen Z & Alfa
and kept their attention.

The Skibidi Gaming and Skibidi Net series.

Safer Internet Centre Czech Republic (SIC CZ) is a national platform focused on promoting a safer internet for children and young people. It brings together the expert know-how of four key organizations, that have long been working on issues of online safety, prevention and digital behavior.

Since 2019, SIC CZ has been coordinated by the CZ.NIC association. Other partners include Linka Bezpečí, Dětské krizové centrum and JSNS an educational programme of the organization People in Need. Together, they combine technological expertise, direct work with children and young people, and educational practice.

About project.

We have been working long-term with the Safer Internet Centre Czech Republic (SIC CZ) on the Instagram profile @no_net_drama , where ShortPRO delivers the complete strategy and production of educational content. We translate expert topics on online safety and digital behaviour into native formats that work directly in the Gen Z & Alpha feed, driving attention, engagement, and real dialogue with the target audience.

As part of this collaboration, in 2025 we designed and delivered two special mini-series Skibidi Net and Skibidi Gaming.

How it started.

The task was to design a series of posts that could communicate the risks of the online world and gaming in a way that would stand up in the social media environment and be consumed voluntarily by a young target audience. The initial hypothesis was clear: if we could connect serious topics such as rage quitting, microtransactions, or brainrot with a format that reflects user behavior on Instagram educational content could work without being preachy.

Even before developing the concept, we worked with insights directly from the target audience. Consultations with students confirmed which topics they genuinely deal with and the language they use to talk about them. Based on these insights, we developed a concept built on absurdity, irony and fast-paced editing. Elements that resonate in their feeds today.

The Challenge.

The biggest challenge was the target audience itself. Gen Z and Alpha have short attention span, a high sensitivity to inauthenticity and can very quickly spot content that feels like a campaign or public-awareness messaging.

The goal, therefore, was not just to create content approach, but to design a format that:

Respects user behavior on Instagram
Can hold attention even with longer runtimes
Naturally sparks reactions and discussion in the comments

Strategy.

The solution was built around the contrast between two characters: the Moderator vs. Denis. One actor, two roles, two worlds. The Moderator represents a rational perspective and context, while Denis embodies the exaggerated behavior and mindset of a typical teenager. Their clash creates humor, dynamism, and a clear point in every episode.

A total of six episodes were produced – three for Skibidi Net and three for Skibidi Gaming. Each episode runs for approximately two minutes, which is above average for Instagram Reels. That’s why we focused on precise dramaturgy, fast pacing, and continuous micro-beats that keep viewers engaged until the very end.

From a production standpoint, the entire format was built around a single actor in a dual role. This placed high demands on directing, editing, and camera work. The two characters never appear in the same shot. Working with POV shots and precise comedic timing was key to maintaining both pace and clarity.

Each episode was complemented by a carousel, that explored the topic in greater depth.

The Skibidi series also included short teasers, announcing the release of new episodes. Both in content and language, we worked with the target group’s slang (“what the sigma,” “tuff,” “brainrot”) to ensure the output didn’t feel like institutional communication, but rather a natural part of their feed.

Results.

Within the first months, the series reached hundreds of thousands of users and generated active engagement from the target audience. Discussions emerged in the comments that went beyond the videos themselves—from sharing personal experiences to the audience’s own internal humor.

The project demonstrated that even complex and sensitive topics can work on social media when they are delivered in a format that respects both the platform and its audience.

Skibidi Series Results (2025)

Views

Reach

0 %

⌀ eng. rate

+ 0

New followers

What can brands take away from this project?

Topics like online safety, prevention, or digital behavior aren’t inherently entertaining for Gen Z & Alpha. Yet the project showed that with the right content approach, pacing and tone, they can hold their ground in the feed alongside purely entertaining content. The key isn’t simplifying the topic, but translating it into the language of the target audience.

Even the best message fails if it’s delivered in a way that doesn’t match how people behave on a given platform. For Gen Z & Alpha, form, rhythm, and language are decisive. Only when content respects how they consume media, does the message have a chance to be heard.

Instead of isolated outputs, we created a format that can be repeated, and expanded with new topics over time. This allows brands to build consistent communication and work with audience expectations in the long term.

The real value of content isn’t measured only by views. With the Skibidi Net & Gaming series, comments—sharing experiences, reactions, and the audience’s internal humor—proved to be the clearest signal of genuine engagement. Dialogue is what shows that content truly resonates and has impact.

Communicating with Gen Z & Alpha?
We can do it.

We understand how younger generations consume content. We design native formats that respect audience behavior, hold attention, and work even with complex topics.