Minisérie „Klapky & kopačky" pro O2

Do you need production? We can.

For O2, one of the largest telecommunications operators, we regularly create content on TikTok and Instagram.

O2 also approached us this year with a larger production aimed at promoting the O2TV service.

We were involved in the entire process — from campaign ideation and scriptwriting to preparations. The result was

a four-part mini-series called Klapky & kopačky. In this series, O2 ambassadors (Naomi Adachi, Petr Švancara) and guests like Petr Čech competed in various challenges.

At ShortPRO, we primarily specialize in the younger generation, but this campaign for O2 and its O2TV service was targeted at an older audience. That made it a unique challenge for us to design the production in a way that would spark genuine interest among the older demographic.

Val

Production and project manager

Celá minisérie Klapky & kopačky byla výzvou pro celý tým, jelikož jsme zvyklí cílit spíše na generaci Z skrze vertikální videa a tato kampaň měla být spíše pro starší generace v horizontálním formátu. Nejvíce nám dalo zabrat vymyslet obsah, který splní tato kritéria a zároveň zaujme, pro nás ne tolik známou, cílovou skupinu. Celý tým od kreativy, až po produkci a postprodukci pro to udělal maximum a stálo to za to. Je to důkazem, že pro nás nic není překážkou a nebojíme se podobných výzev.

In the words of the project manager

Social media companion content.

In addition to the main 4 videos, a whole series of snippets, teasers and behind the scenes, which were then shared on social media to attract viewers to watch the main videos on O2's YouTube channel.

How did it turn out?

According to the client, the impact on the brand was noticeable, and the videos received positive feedback within the target audience. Viewers responded well both under the main videos on YouTube and under the supporting content on social media.

The videos gained over 400.000 views.

Do you need a large-scale production?
We can do it.

We have a crew of directors, producers, cameramen, editors, and lighting technicians. We have the equipment. We can secure locations and actors. And we’re not afraid of large-scale productions.