From mentoring to major campaigns.
How our collaboration with O2 has evolved over the years.

Intro.

Our collaboration with O2 began back in 2020, when we mentored their internal team on TikTok. But it didn’t stop with just one project. Over the following years, we worked together on a number of other campaigns, with our role evolving to reflect the needs of each individual brief.

From mentoring, we gradually expanded our collaboration to include influencer marketing, social media content creation, creative concepts and more complex productions. Each project had a different objective, used a different format, and often targeted a different audience.

It all started with TikTok.

When we first started working with O2, TikTok was still relatively new territory for Czech brands. O2 wanted to build an organic presence on the platform and use content to connect with younger audiences.

The initial collaboration took the form of a mentoring program for O2’s internal team . It focused primarily on fine-tuning the details of their TikTok videos and planning the content strategy for the following two months.

The mentoring program was followed by another project. O2 was preparing to launch O2 YOU, a new mobile plan designed for young people, and this time we expanded our collaboration to include influencer marketing.

9 influencers for O2 YOU.

Our first task was to find the right faces for the campaign. We identified new creators, compared them based on a range of criteria, and prepared a shortlist for O2’s marketing team. This allowed the client to select the influencers they felt were the best fit for both the brand and the product itself.

A total of 9 influencers, and we then took over communication , while coordination of the collaboration. We discussed the details of the planned videos with the creators, while each piece of content was subsequently reviewed by O2’s marketing team. The campaign resulted in a total of 19 videos, which together generated:

views

likes

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From campaigns to social media content.

In 2023, we teamed up with O2 again, this time focusing on social media content creation. The collaboration continued until early 2025.

For TikTok , while Instagram we created short-form videos and graphic posts focused on topics related to technology and the digital world. These included digital wellbeing, cybersecurity or the latest tech trends.

Our role was to transform each topic into social-first formats and communicate it in a way that was both easy to understand and engaging for the audience.

What began as a one-off influencer campaign evolved, several years later, into ongoing content creation for O2’s TikTok and Instagram channels.

From short-form videos to a miniseries.

In 2023, another project followed — this time with a much stronger focus on production. O2 wanted to promote O2TV and approached us with a project that would go beyond standard social media content.

We were involved in the project from the very beginning — from developing the campaign concept , while scripts to planning and executing the production. The result was a four-part miniseries, Klapky & kopačky, featuring O2 ambassadors Naomi Adachi and Petr Švancara , alongside other guests, including Petr Čech.

The main episodes were produced in a horizontal format and complemented by shorter clips, teasery , while behind-the-scenes content in a vertical format, for social media, driving viewers to the full miniseries.

The entire series reached more than 400,000 views.

Summer Heroes: On the Road with O2 Products.

How do you showcase the O2 Tag, O2 Beam speaker, and mobile data without creating yet another traditional product campaign? We took them on a trip.

For O2, we developed the Summer Heroes concept, connecting the brand’s products and services with summer activities. Together with an O2 Guru, influencers set off on a journey from Prague to Karlštejn, completing a series of challenges along the way.

The result was a series of videos for TikTok and Instagram, combining a creative concept, influencer marketing , while the entire production.

One brand. Different briefs.

From our first mentoring program through influencer marketing , while ongoing social media content to creative campaigns , while larger-scale production projects. Over the years, we have worked with O2 on a wide range of marketing briefs.

And we believe this perfectly demonstrates that working with an agency doesn’t have to mean relying on just one specific service. Sometimes the challenge is finding the right influencers, other times it’s creating content for social media, developing a creative concept, or managing an entire campaign. ShortPRO is a partner brands can turn to whenever they face a new marketing challenge.

Do you have a marketing challenge ahead?

Whether you need creative concepts, social media content, influencer marketing, UGC, production, or performance campaigns, you don’t have to look for a different partner for every part of your marketing. Let’s find the right solution together.