UGC videos for Under Armour, Geox,
Orsay, Celio, GAP and ZOOT.

Verified creators. Fast execution.
High-performance content for retail campaigns.

CS Apparel Group is a significant retail player in the fashion industry, managing a portfolio of established brands across the European market. The group includes, among others, ZOOT, GAP, Orsay, Celio, Geox, and Under Armour.

Individual brands target different customer segments and use distinct tone of voice and seasonal campaigns. However, they share a strong focus on e-commerce performance, seasonal promotional activities, and scalable digital content.

Collaboration.

CS Apparel Group approached us with an urgent request to create UGC videos for ZOOT, which was launching biggest stock clearance sale. The goal was to quickly produce effective UGC content that would boost sales and generate interest in the event.

Thanks to the fast execution and the quality of the delivered outputs se spolupráce s&nbspZOOTem ukázala jako velmi úspěšná. Výsledky této kampaně vedly k&nbsptomu, že nás CS&nbspApparel Group oslovilo s poptávkou o tvorbu UGC videí i pro další značky v jejich portfoliu: GAP, Orsay, Celio, Geox, Under Armour.

For each brand, we created tailored UGC content, that met specific requirements for tone of voice, communication style, and formats for performance campaigns (Black Friday, Cyber Monday).

ZOOT.

For the brand ZOOT , we were approached with an urgent request to create UGC videos for their biggest stock clearance sale in history. The brand needed to quickly and effectively promote 90,000 items of merchandise at prices starting from 199 CZK (clothing, shoes, accessories).

The goal of the created UGC videos was to:

Boost sales in a short time
Increase the attractiveness of the clearance sale
Capture the target audience (especially women aged 37–45) and also attract a younger audience
Ensure high performance of the videos on the Meta Ads platform

We created 3 sets of UGC videos (a total of 18 videos) focused on performance campaigns on Meta Ads. These videos were designed to effectively boost sales during the stock clearance sale. For fast and efficient production, we collaborated with 3 verified creators, who were able to quickly and efficiently process the content, which was crucial for this urgent campaign.

One of the main challenges of this project was the urgent timeline. The production had to be delivered in record time, which required precise organization and and the ability to quickly adapt our work to the client's needs.

The filming and editing of the videos took place extremely quickly. We managed to complete the entire production in 2 days. From the first call with the client to the deployment of the videos in ads, not even 14 days passed.

The client rated the final UGC videos and the results they delivered in Meta ads very positively. Fast delivery and the quality of the outputs were key factors that were highly appreciated. If the client had to find and collaborate with UGC creators on their own, video production would have taken much longer. This allowed us to stand out from the competition and demonstrate our ability to work under pressure, which brought tremendous added value to the client.

GAP.

For the brand GAP we were approached with the task of boosting sales during Black Friday and Cyber Monday. The client needed high-performance UGC content (for both the Czech and Polish markets) that would motivate customers to make immediate purchases and showcase that GAP offers a complete selection for the whole family. From iconic logo products to winter jackets and accessories.

The goal of the created UGC videos was to:

Increase traffic to the GAP online store in both the Czech Republic and Poland and boost sales across all categories (women, men, children).
Highlight the wide range of products, including both everyday items and more exclusive products suitable for Christmas gifts.
Focus on a positive, natural tone of communication that resonates with the target audience (women aged 25–55).

For the Czech market we created videos in collaboration with 3 UGC creators. All videos were prepared in 1:1 and 9:16 formats, to be best optimized for different platforms. The videos showcased combinations of everyday clothing and more exclusive items, such as winter jackets, hoodies, logo t-shirts, and other products.

For the Polish market we collaborated with 2 creators. We again worked with 1:1 and 9:16 formats and focused on the same communication style as for the Czech market. The videos for Poland focused on similar products and communication, but were localized to best resonate with the Polish target audience.

Why is it important to localize UGC content?

When creating UGC content for different markets, it is crucial to create content locally, rather than just dubbing videos. Each market has its own culture, tastes, and behaviors that must be respected. Localization means that the content is created by local creators who best understand the needs and preferences of the target audience.

Localized video not only meets language requirements, but also adjusts tone, humor and communication style to ensure the content is authentic for the specific market. This type of content is more likely to resonate with viewers, evoke stronger emotional reactions, and lead to higher sales.

Thus, localizing UGC not only increases engagement, but also strengthens brand authenticity and leads to a higher conversion rate, as viewers perceive the content as natural and relevant.

ORSAY.

For ORSAY we created UGC content focused on versatile outfits, that are ideal for various occasions. The videos served as support during Black Friday and Cyber Monday. The main theme centered around party and festive looks with an autumn vibe. The videos showcased how the products are worn and styled, rather than just having the creators display them on camera.

The videos were localized for both the Czech and the Polish market, to align with the specific cultural differences, preferences, and communication styles of each country. For each market, we selected creators who best resonate with the target audience in that region.

Thanks to our large database of verified UGC creators across different countries at ShortPRO we are able to quickly and effectively select creators who have an authentic approach and can adapt the content to the specifics of the given market.

For the Czech market we collaborated with 2 creators, who created videos in the formats: 1:1 and 9:16.

For the Polish market we collaborated with 2 creators, who also created videos in the mentioned formats: 1:1 and 9:16.

CELIO.

For CELIO we created content focused on winter men's fashion, specifically jackets and coats equipped with innovative technologies that keep men dry and warm even in harsh winter conditions. The campaign was aimed at Black Friday and Cyber Monday, where we helped the client present products that are not only stylish but also functional.

We collaborated with 2 creators. A man and a woman, who created videos in 1:1 and 9:16 formats. The creators showcased in the videos that Celio offers comfortable, simple, and stylish clothing, ideal for everyday wear as well as special occasions, without feeling overly commercial.

We train UGC creators through our

ShortPRO Academy

We teach creators skills so they can:

All of this results in a database of truly quality creators who can deliver results.

GEOX.

For GEOX we created UGC content focused on their winter footwear, highlighting the innovative technologies that provide comfort and protection in challenging winter conditions. The campaign was centered around Black Friday, where the products were available with a 25 % discount, which was the key motivation for purchasing during this season.

The videos were created for the Czech and Slovak markets. We collaborated with one creator from the Czech Republic and another from Slovakia. The videos in in 1:1 and 9:16 formats showcased women’s and children’s footwear, focusing on the innovative technologies that make Geox shoes unique. The products were presented as an ideal choice for winter activities and everyday wear.

UNDER ARMOUR.

For UNDER ARMOUR we prepared UGC content focused on a Black Friday campaign, aimed at boosting sales of selected products with discounts of up to 50 %. The main message was to show that Under Armour products are not only for sports but can elevate any outfit.

For the videos, which served to support sales, we collaborated with 2 creators. The videos were prepared in in 1:1 and 9:16 formats, ensuring their ideal use across different platforms.

Conclusion.

The client approached us because they were looking for a partner who could quickly respond to their needs and create authentic and effective sales content. They were looking for someone capable of producing a large number of videos in a short amount of time. And that's exactly what we excel at ShortPRO.

Our strength lies not only in our ability to localize content for different markets but also in having an extensive database of verified creators, who know how to create content that truly resonates with the target audience.

The client was satisfied with how we were able to capture the essence of the brands. Our videos stood out for their quality, authenticity, and fast delivery, which helped support the overall success of the campaigns. We contributed to positive feedback from customers and increase in sales. We were glad to be a part of this success and to help the client effectively reach their target audience.

Our presentation at the Czech On-line Expo 2024 on the topic „How to Generate Revenue from TikTok Using UGC Videos and Real-Time Optimization of Ads and Creative" received a rating 4.9 out of 5.

The presentation can be watched on-demand.

Do you want videos for advertising?
We can do it.

We have a broad team of UGC creators, our own Academy, performance advertising specialists, and data analysts. We'll take care of connecting creativity and numbers and bring results.