UGC videos?
We can do it.

About UGC format

What is UGC?

UGC (User-Generated Content) is a video format that focuses on genuine, authentic content. The videos are meant to look as if they were filmed by the customers themselves.

What is UGC good for?

An article about the benefits of the UGC format

UGC is a video format through which you can showcase product reviews, product advantages and features, potential uses, and much more.

Does UGC deliver results?

Case study Ochutnej Ořech

Yes, we’ve seen a a noticeable effect on brand awareness and sales across multiple platforms, including TikTok, Facebook, Instagram, and YouTube.

What do UGC videos look like

Branded UGC videos vs. sales UGC sets

Branded UGC video

Videos primarily intended for posting on the brand's profile. These videos may be supported by advertising aimed at brand awareness.

Compared to a sales set, this is a cohesive video that is more complex to create, involving more creativity. Trends are explored, and we look at what works on other platforms.

Sales UGC set

One set of videos includes a group of videos, where each video has the same core - the same body or content. However, each video varies in the "hook" (the beginning of the video) and the "CTA" (Call to Action).

Hooks serve as unique elements at the beginning of a video designed to grab viewers attention and captivate them. Each hook is crafted to appeal different segments of the audience or elicit various emotional reactions.

Overall, this strategy is used to test, which combinations of hooks and CTAs generate the best response from the audience, thereby optimizing the performance of the overall campaign.

Individual parts of the videos

UGC videos will be divided into blocks in the scripts. Each block will have its own function and specific footage. This way, we create a large number of shot combinations that we can test in ads and rearrange based on what works. For example, if we notice in an ad that people are leaving the video at the point where "Function" appears (see below), we can cut out that part of the video and re-set the ad without that segment.

Hook + problem

Intro Product

Function

Final Results

CTA

How we can help you with this

We define target groups and collaboration goals

We select suitable UGC creators

We will shoot individual videos

We will launch the videos in advertising & test (optional)

Evaluation and report

We’re not afraid to take on other countries as well.

We are able to provide UGC creative content for the Czech Republic, Slovakia, the United Kingdom, France, Spain, Germany, Italy, Slovenia, Hungary, Poland, and Ukraine.

How we can save you time and effort

You don’t have to search for creators yourself. We have them.
We will select verified creators with proven results.
We will handle all communication for you.
We will take care of all licenses and invoicing.
We will cover creators for all platforms.

Clients trust us

We train UGC creators through our

ShortPRO Academy

We teach creators skills so they can:

All of this results in a database of truly quality creators who can deliver results.

Our presentation at the Czech On-line Expo 2024 on the topic „How to Generate Revenue from TikTok Using UGC Videos and Real-Time Optimization of Ads and Creative" received a rating 4.9 out of 5.

The presentation can be watched on-demand.

Thousands of orders thanks to UGC videos and TikTok ads.

FAQ

What is the difference between UGC creators and influencers?

At first glance, UGC and influencer marketing may appear similar, but there are important distinctions. UGC is content produced by everyday users, while influencer marketing involves partnerships with popular personalities on social media. A significant difference is where the videos are shared: influencer marketing features content on the influencer's profile, whereas UGC creators post their videos on the company's profile. While both approaches can be effective, UGC is generally more cost-effective and is viewed as more authentic since it originates directly from consumers.

Why could not we find creators ourselves?

Of course, you can. In the Czech Republic, there are hundreds of people engaged in UGC creation who can shoot videos for you, often even in exchange for barter. However, you need to consider whether you have enough internal resources to write a brief, conduct research, review all the creators' portfolios, communicate with them, negotiate terms, arrange and monitor the outputs, address any necessary video revisions, and, last but not least, handle all contractual and invoicing matters. If you have the capacity to manage all of this yourself, that's great. If you want to free up your hands in this process, we would be happy to help you handle it all.

How is the sending of products handled?

In order for UGC creators to shoot individual videos, they must, of course, have your products or try out your service. In the case of physical products, you, as the client, send the products to our offices in Prague or directly to the creators' addresses. After trying out the products, the creators will film the videos.

How many videos are worth testing? Is there a minimum?

If you want to build your profile on social media and utilize branded UGC videos, we recommend creating around 8+ per month. For sales sets, we recommend at least 4 key points and 6 hooks for each, totaling 24 versions. The more videos we test, the greater the likelihood of success and return on investment (a larger number of videos = a higher chance that among them will be videos that perform well and generate revenue).

How long does it take to deliver the videos?

We are able to deliver UGC videos within 10 days of providing the products to the creators.

How can the videos be used? What are the licenses?

Generally, licensing for the use of videos is a significant consideration in UGC creation. Typically, the discussions revolve around how long the client can use the videos, on which platforms, and whether they can make additional edits (such as re-editing, etc.). We always strive to negotiate terms that are beneficial for both the client and the UGC creators.

1 video = 1 product?

We can create, for example, 4 different videos or sets of videos, where each video/set focuses on showcasing a different product. However, we can also dedicate all the videos/sets to just one product, presenting it in a slightly different way each time. This is subject to individual agreement before the start of the collaboration.

Read the article

What is UGC and how can it help me?

Do you know what’s happening on the Czech marketing scene right now? User-Generated Content (UGC) is taking over social media. Get ready for a glimpse into a world where everyone can be a content creator.

Want UGC? We can do it.

We'll secure UGC (User Generated Content) videos to build brand awareness, or UGC sales kits if needed. We'll handle the selection of UGC creators, manage the entire content creation process, and potentially follow up with promoting the videos.