What is UGC and why will it help me?

Do you know what's happening on the Czech marketing scene right now? User-Generated Content (UGC) is dominating social media. Get ready for a look into a world where everyone can be a content creator.

What impact does this phenomenon have on companies and individuals?

What is UGC?

Imagine a situation: You’re looking for gifts for your loved ones and thinking about what would make them happy. You go on social media and come across a beautiful video or photo of a product that looks exactly like what you're searching for. Moreover, it's a video from a real user, which gives you a sense of trust. That's the magic of UGC.

User-Generated Content (UGC) encompasses all types of content that users create and share online, from text posts, photos, and videos to blog entries. In the world of digital media, UGC serves as an important bridge between brands and their customers, providing businesses with valuable feedback helping to strengthen trust..

What does it look like in practice?

Although UGC includes various types of content, short videos, especially on TikTok, significantly lead in this field. UGC creators share their experiences, and product or service insights and these videos are provided to brands for their social media. This content appears authentic and users can relate to the videos more easily.

After an agreement with the creator, you have the option to use this video on your social media as organic content or within paid advertising —of course, there’s also the possibility of using it on websites or in online stores.

What can UGC bring you?

It’s probably no surprise that user-generated content tends to be more successful, as up to 55% of consumers prefer content created by users over any other form of marketing (source: modalyst.com)

This form of content is genuine, engaging, and highly effective in driving conversions and growth in today’s consumer market, as proven by statistics. They show that user-generated content has up to 9.8 times more influence in the decision-making process than content from influencers (source: marketsplash.com)

55 %

consumers trust UGC content more

(source: modalyst.com)

9.8x

UGC content is more influential compared to videos from influencers

(source: marketsplash.com)

low cost

UGC content is the cheapest form of video production

internal comparison ShortPRO

UGC vs. Influencers – is it the same tune?

At first glance, UGC and influencer marketing may seem similar, but there are key differences. UGC is content created by everyday users, while influencer marketing involves collaboration with well-known social media personalities. A crucial difference is also where the videos are posted—on the influencer’s profile in influencer marketing, but on the company’s profile in UGC. While both methods can be effective, UGC is often cheaper and considered more authentic because it comes directly from consumers.

UGC

Influencer

Can anyone really be a UGC creator?

Everyone has the opportunity to create content that can reach an audience and potentially gain the attention of brands. However, not everyone who decides to become a UGC creator automatically has the knowledge and skills in marketing. It's important to understand that simply being able to create visually appealing content is not enough. Successful UGC also requires an understanding of social media strategies, targeting a specific audience, and the ability to communicate with them.

Advantages of UGC

Disadvantages of UGC

As you can see, this trend is gaining momentum in the Czech Republic, bringing in new creators as well as new challenges. Whether you are a company looking for a new way to promote yourself or a creator trying to reach your target audience, UGC can be the key to success. It’s up to you how you engage with this world, but don’t hesitate for too long!

We'd be happy to help with TikTok
and short videos
for you too!

As ShortPRO, we offer a wide range of services designed to meet the needs of every customer looking to penetrate the world of social media.