Aukro joined forces with ShortPRO
It has gained popularity especially among collectors, who often buy and sell valuable, antique or unique items here. Aukro covers a wide range of categories of goods - from electronics, fashion, furniture, sports equipment and more.
Introducing our new client, Aukro. Our mission is to help Aukro reach the younger generation, especially Generation Z, through the TikTok. It has become one of the key communication channels for young users. As part of the collaboration, we are handling content creation, TikTok profile management and providing paid advertising. Hotová videa jsou publikována nejen na TikTok, ale také na Instagram and Facebook, kde dosahují skvělých organických výsledků.
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Zhlédnutí TikTok
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Zhlédnutí Instagram
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Zhlédnutí Facebook
Why gen Z and why TikTok?
Aukro is constantly expanding its operations and striving to reach a new wave of customers. It is also aware of the importance of reaching out to Generation Z customers, who make up 1/3 of the world's population and therefore purchasing power. It has decided to address the youth proactively and therefore sought our help.
Want to learn more about Generation Z? Check out our guide!
With more than 2 million active users in the Czech Republic, TikTok is the ideal platform for connecting with young audiences. The short videos that TikTok offers are the format that resonates most with today's generation and their preferences. At ShortPRO, we understand how to create content that captivates Generation Z and are ready to help Aukro reach and engage new customers in an authentic and entertaining way.
ShortPRO role
In cooperation with Aukro, we at ShortPRO :
Content creation on TikTok
Our creative team creates authentic videos that match the trends on TikTok while communicating Aukro's brand values.
Manage your TikTok account
From day-to-day content management to audience communication and community building.
Paid ads on TikTok
We manage and optimise paid campaigns to increase reach and engagement to effectively reach your target audience.
Finished outputs
There have already been a number of outputs on Aukra's TikTok profile that focus on authentic engagement with the target group. Specifically, we have focused on UGC, social experiment and sketch videos.
UGC videos are designed to reflect real user experiences and opinions. They are an effective tool for building trust and authenticity, which is essential for Generation Z. Social experiments shows real user behaviour and reactions in different situations. This type of content attracts attention and increases user engagement. Sketch videos dramatise common situations or behaviour and engage viewers through irony, hyperbole and entertaining narrative.
UGC
Social experiment
Sketch
We expect that thanks to our strategy Aukro will be able to effectively connect with young people and strengthen its market position. We at ShortPRO are proud to help Aukro enter the world of TikTok and look forward to our next steps together.
Need to start TikTok? We help.
At ShortPRO we specialize in TikTok and short videos. In our 4 years of operation, we have created over 10,000 videos and reached several million viewers on social media. We provide strategy and content creation, account management and paid advertising on TikTok.
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