Selling on TikTok? We can do it.

Thousands of orders thanks to UGC videos and TikTok ads.

The TOMAS ARSOV brand was founded by well-known hairdresser Tomáš Arsov to help you understand your own hair and scalp. To show you how to take proper care of them. He has his own hairdressing show on television and runs a salon in Prague, where 20 hairdressers provide professional hairdressing care every day.

The client was looking for a new sales channel that would bring in new customers and increase brand awareness.

TOMAS ARSOV is an established brand in the cosmetics industry that generates sales across online channels. The client was looking for a new sales channel, that would bring new customers and expand the brand’s reach. That’s why they decided on TikTok Ads and reached out to us for help with creating performance-driven content.

In September 2024, we launched the first UGC campaign led by our verified creators. The goal was not only to attract new shoppers on TikTok but also to support existing sales on Meta.

Already within the first few days, it became clear that TikTok can generate relevant orders and become an important sales channel for the client, with an attractive ROAS reaching 4-8 and CTO (Cost-to-Order) at the level of 13 - 20 %. At the same time, the same UGC videos also started to perform excellently on Meta Ads.

Results after TikTok Ads launch (2024)

ROAS 4-8

CTO 13-20 %

Interactive elements as a key attribute of the ads.

Working with interactive elements helps boost engagement and sales. At the same time, interactive elements enable a stronger connection between the ad and the e-shop. On TikTok, interactive elements include website cards, banners, countdowns, discount codes and polls. Thanks to the combination of these features, we have been able to increase CTR and the number of checkouts for the client, thereby supporting the growth of total order volume.

Continuous optimization.

To maximize campaign performance, we focus on continuous optimization, testing new formats and efficient budget allocation. We regularly work with interactive elements, campaign structure and targeting, which leads to ongoing improvements in results.

We constantly refine the first 3 seconds (the hook), testing different intros and edits to maximize viewer attention. We rotate UGC creators, vary their styles and adapt content based on performance and target audience. Thanks to continuous optimization we maintain strong campaign performance and ensure long-term effectiveness.

We continuously test and optimize videos to achieve the best possible results.

During the collaboration, we produced over 300 videos and by incorporating interactive elements into TikTok ads, we tested more than 2 000 video variations. Through continuous optimization of budgets and campaign structure, we managed to keep CTO (Cost-to-Order) in 2025 within the range of 9,6–10,1 % while our top-performing campaigns achieved ROAS exceeding 10.

Results in 2025 (Q1)

ROAS 10+

CTO 9,6-10,1 %

Thanks to effective content management, we not only increase sales on TikTok, but also to significantly boost campaign performance on Meta Ads, where our UGC videos have proven to be highly effective.

Key decision? Partnering with experts.

One of the key decisions, TOMAS ARSOV made, was to reach out to experts instead of trying to do it alone.

Many companies dive into video creation and advertising on their own. In most cases, however, they find that it doesn't work and that a lot of time and money has been wasted. The desired revenue from the new sales channel does not come.

It really pays off to reach out an expert. At least for an initial consultation or perhaps for the first few months, until the company takes over it on its own

What will I lose as an e-shopper if I do NOT cooperate with the agency?

The agency will write the brief for you - find creators - approach them - review portfolios - negotiate terms - oversee the video creation process - handle contracts, invoicing, and administration

If you decide not to cooperate with the agency, you will have to manage this process yourself, with your own resources. And that will cost you a lot of time and money.

Thanks to a larger team and infrastructure , the agency can create thousands of videos and set up thousands of ads. Therefore, it has a huge amount of information and insights into what works for which segment and what doesn't.

Approaching freelancers may seem like a financially safer choice than investing in a comprehensive agency service. However, agencies will always have greater know-how due to the large number of clients they handle. And the greater the know-how, the greater the chance that your campaigns will be successful and make money.

Examples of our UGC creatives

Check out the videos from our UGC creators that we produced for the TOMAS ARSOV brand. The videos performed well on TikTok and also received great feedback on Meta.

We train UGC creators through our

ShortPRO Academy

We teach creators skills so they can:

All of this results in a database of truly quality creators who can deliver results.

What are UGC videos?

What are UGC sales video sets and how will they help deliver results?

A video set consists of a group of videos where each video shares the same core - the same body or content. However, each video varies in the "hook" (the beginning of the video) and the "CTA" (Call to Action).

The framework of a UGC sales video

Hooks serve as unique elements at the beginning of a video designed to grab viewers attention and captivate them. Each hook is crafted to appeal different segments of the audience or elicit various emotional reactions.

As for the CTA, each video contains different calls to action at the end. These may include direct prompts to make a purchase, share the content or any other desired interaction from viewers.

Overall, this strategy is used to test, which combinations of hooks and CTAs generate the best response from the audience, thereby optimizing the performance of the overall campaign.

Why test multiple sets of videos in advertising?

Different versions of videos may appeal to different segments of the target audience. What works for one group of customers may not necessarily be as effective for another group.

Additionally, testing different variants allows for identifying which elements of the video have the greatest impact on its success - what is the strongest strong hook and what CTA prompts the desired action from viewers. This way of testing allows for better understanding of audience preferences and optimizing future advertising strategies.

Overall, testing multiple video variants provides us with the data needed for continuous improvement and optimization of advertising strategies.

Tip for you

If a video performs a video in advertising (in terms of engagement, etc.), it's highly likely that it could have a chance to perform organically without paid advertising support.

Therefore, one of our strategies is to also publish these successful videos from advertising on the client's TikTok profile. This allows the video to spread organically on TikTok and helps the client with brand exposure and profile building.

We can also promote the same video through what's known as Spark Ads. In the end, the video circulates on TikTok both organically and through advertising.

Our presentation at the Czech On-line Expo 2024 on the topic „How to Generate Revenue from TikTok Using UGC Videos and Real-Time Optimization of Ads and Creative" received a rating 4.9 out of 5.

The presentation can be watched on-demand.

Do you want videos for advertising?
We can do it.

We have a broad team of UGC creators, our own Academy, performance advertising specialists, and data analysts. We'll take care of connecting creativity and numbers and bring results.