Selling on TikTok? We can do it.

Millions in sales thanks to UGC videos and TikTok advertising.

Bonami is a Czech e-commerce store focused on stylish and design products for the home. It offers a wide selection of furniture, home accessories, decorations and inspiration for modern living. The brand emphasizes quality, aesthetics and practical solutions for every interior. Bonami operates in several European markets and provides its customers not only with products but also with ideas on how to create a home of their own.

Supplementing paid ads with another format – UGC videos

For Bonami, we implemented a sales campaign on TikTokthat ran between December 2024 and January 2025. The goal was to test TikTok as a sales channel and see how different types of products resonate with users.

We involved 8 female UGC creators in the campaign, each promoting a different product in their videos. This allowed us to extend the reach to a larger number of users.

In total, we generated over 12 000 clicks and almost 1 100 conversions, with the total value of orders exceeding 2 000 000 CZK. Thanks to effective optimization, we maintained CTO (Cost-to-Order) between 3,4–5,5 % and ROAS between 18–29, confirming that TikTok Ads has strong potential as an acquisition channel.

UGC videos produced by us were also used in ads on Meta, where they also achieved great results.

Results after TikTok Ads launch (2024)

ROAS 18-29

CTO 3,4-5,5 %

1 100 conversions

2 000 000 CZK

Examples of our UGC creatives

Check out the videos from our UGC creatives that we created for Bonami. The videos worked on TikTok, but also garnered very good feedback on Meta. Bonami saw a significant increase in sales of the products or categories in question during the period when the ad with our UGC videos was running.

We train UGC creators through our

ShortPRO Academy

We teach creators skills so they can:

All of this results in a database of truly quality creators who can deliver results.

What are UGC videos?

What are UGC sales video sets and how will they help deliver results?

A video set consists of a group of videos where each video shares the same core - the same body or content. However, each video varies in the "hook" (the beginning of the video) and the "CTA" (Call to Action).

The framework of a UGC sales video

Hooks serve as unique elements at the beginning of a video designed to grab viewers attention and captivate them. Each hook is crafted to appeal different segments of the audience or elicit various emotional reactions.

As for the CTA, each video contains different calls to action at the end. These may include direct prompts to make a purchase, share the content or any other desired interaction from viewers.

Overall, this strategy is used to test, which combinations of hooks and CTAs generate the best response from the audience, thereby optimizing the performance of the overall campaign.

Why test multiple sets of videos in advertising?

Different versions of videos may appeal to different segments of the target audience. What works for one group of customers may not necessarily be as effective for another group.

Additionally, testing different variants allows for identifying which elements of the video have the greatest impact on its success - what is the strongest strong hook and what CTA prompts the desired action from viewers. This way of testing allows for better understanding of audience preferences and optimizing future advertising strategies.

Overall, testing multiple video variants provides us with the data needed for continuous improvement and optimization of advertising strategies.

Tip for you

If a video performs a video in advertising (in terms of engagement, etc.), it's highly likely that it could have a chance to perform organically without paid advertising support.

Therefore, one of our strategies is to also publish these successful videos from advertising on the client's TikTok profile. This allows the video to spread organically on TikTok and helps the client with brand exposure and profile building.

We can also promote the same video through what's known as Spark Ads. In the end, the video circulates on TikTok both organically and through advertising.

Our presentation at the Czech On-line Expo 2024 on the topic „How to Generate Revenue from TikTok Using UGC Videos and Real-Time Optimization of Ads and Creative" received a rating 4.9 out of 5.

The presentation can be watched on-demand.

Do you want videos for advertising?
We can do it.

We have a broad team of UGC creators, our own Academy, performance advertising specialists, and data analysts. We'll take care of connecting creativity and numbers and bring results.