Advertising spot for Bezrealitky

Take a look

Bezrealitky is currently one of the largest specialized real estate platforms, connecting property owners with prospective buyers and renters. Today, it facilitates one-fifth of all real estate transactions in the Czech Republic. Since 2019, the company has also been active in Slovakia and is gradually planning to expand into other countries.

The goal of Bezrealitky is to make things faster, better, and simpler. They created a service that enables anyone to sell or rent their house, apartment, garage, land, or office on their own. At the same time, people interested in buying or renting a property get the opportunity to negotiate directly with the owner.

Ondřej Strada

Ecommerce Manager

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“I’m glad we partnered specifically with the ShortPRO agency. I value their knowledge of the online environment and how they applied these insights in the production process. I’m also pleased that we managed to create effective creatives in both landscape and portrait formats. This way, I don’t have to coordinate two separate shoots — I get everything at once. On top of that, ShortPRO took care not only of the production itself but also of the campaign’s creative concept. Having everything under one roof is just perfect.”

In the director’s words

For Bezrealitky, we produced a 30-second 16:9 spot for YouTube. Our main target group was property owners (men aged 35+), so we focused on the most common problem a property owner might face — finding relevant prospects without wasting time on meetings with unsuitable tenants.

Bezrealitky focuses on this service by providing so-called “customer verification.” We used this as the central foundation for our creative concept. Leveraging our team’s knowledge of social media, we incorporated strong hook, into the visuals to improve watch-through rates, keeping in mind that viewers have only 5 seconds, before they can skip the ad (whereas on TV, skipping isn’t possible).

ChatGPT řekl: We presented the client with several variations of creative concepts. From the very beginning, we had a clear favorite that everyone agreed on. We were pleased to take a less traditional approach and “loosen the reins” a bit. That’s why we chose a bolder direction featuring people in masks, symbolizing the unknown. We don’t know whether the character is male or female, or even if they might be wanted by the police. Once the actor uses the Bezrealitky service, the scene shifts to a neat environment where specific, verified applicants are introduced through the Bezrealitky verification service. The overall feeling is one of relief, as the landlord smiles and confidently welcomes relevant prospects.

Final video

Take a look at the finished advertising spot we created for Bezrealitky.

What we took care of

We can comprehensively cover the entire process. From idea-making and developing the creative concept to the final deployment of the spot across different platforms.

Idea making

The initial idea-making stage is absolutely crucial for the future success of videos. At this phase of the project, our creatives from the ShortPRO Creative division focus on developing ideas and concepts that align with your requirements while also being tailored for the most effective communication with your customers. We make sure your videos are valuable, engaging, and impactful for the specific platforms where they will be published. This means we carefully consider which style and content will work best for each channel. As a result, you receive content that is not only visually attractive and captivating but also effective in reaching and engaging your customers.

Pre-production

ter idea-making comes scriptwriting — which varies depending on the size and complexity of the production. Scripts for sales videos on social media look a bit different from scripts for advertising spots. As part of the pre-production phase, our experienced producers carefully select the most suitable locations, props, actors, or voice-over artists. We thoroughly and precisely prepare the technical scripts and shooting schedules to ensure a smooth filming process.

Production

The filming itself is coordinated by an experienced director who ensures that every detail follows the pre-approved script and that the final video is of the highest quality. Depending on the complexity of the shoot, the size of the crew may vary — it can include a cameraman, sound engineer, lighting technician, and other necessary professionals such as a makeup artist or costume designer.

Post-production

The final post-production phase includes video editing tasks such as cutting, color grading, adding subtitles, and incorporating music. At this stage, we bring the footage to life and add extra dimensions through animations, effects, and visual enhancements. If the goal is to publish the video on social media, we also pay close attention to the optimal length and format to ensure maximum effectiveness for the given platform.

Localization

We often encounter situations where clients want to use the final spots in multiple language versions for different countries. In such cases, we arrange dubbing, selecting from over 600 native speakers across 30 countries worldwide. Naturally, we also localize the video subtitles as needed.

Promotion

We can also publish the videos on the client’s social media channels or place them in paid promotion across all available platforms. Thanks to our in-house ShortPRO PPC&Data division, we are able to fully manage the performance side of marketing as well, including campaign evaluation and success measurement.

Behind the project stands a great team

Samuel Bogner

Director

Jakub Volena

DOP

Karolína Kdýrová

Production

Adam Poláček

1AC

Michal Svoboda

Production

Jakub Janeček

Idea making

Valerie Gajarská

Idea making

Tomáš Kapinus

Animations

Jakub Volena

Grading & Edit

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We are specialists in the young generation – the one that makes up one-third of the world’s population and is gradually entering the workforce. We’ll help you create an online communication strategy and take care of the follow-up campaigns.