Advertising videos for Shelma
as a key sales promotion on Rohlík.cz

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Do you need production? We can.

For our client Shelma we provided a complete video production with animals. The videos were shot in 16:9 and 4:5, each about 15 seconds long. The videos serve as a key marketing support to increase sales of products on Rohlík.cz.

The videos are placed directly on the Rohlík.cz e-shop, for Shelma products such as pouches, granules and cat treats. These spots have been designed to effectively present the products and at the same time attract the attention of the target group.

Sample placement of spots on Rohlík.cz

Taking into account the wide range of Shelma products, we produced for the client:

88 variants of commercials in 16:9 and 4:5 versions - with subtitles and voice or without subtitles and voice.

UGC videos

As an added bonus, we provided UGC videos for the client in collaboration with our proven creator. The videos were created in 9:16, so that the client could use them on their social networks and also in 16:9, so that they could be placed on Rohlík.cz.

How are the commercials doing?

Deployed advertising spots on Rohlík.cz brought strong numbers. They confirm that a well-crafted video can play a key role in the e-commerce environment.

View Completion Rate (VCR) reaches up to 40 % as of April 2025, which is an above-standard result in the given format and a clear proof that the content has really caught the attention of the target group. The videos boost conversions on Rohlik.cz and strengthen the attractiveness of the Shelma brand in the online environment.

Aneta Bouberlová

PARTNER IN PET FOOD CZ S.R.O

"The cooperation exceeded our expectations. The delivered videos surprised with their quality of processing, professional approach and creativity. Moreover, at a fair price, which corresponded to a really high level of production. We definitely recommend ShortPRO!"

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Do you need advertising production?
We can do it.

We have a team with directors, producers, cameramen, editors, lighting technicians. We have the equipment. We arrange locations and actors. We're not afraid of large productions.