With Avène, we're busting acne myths.
Avène offers a wide range of products — from moisturizing creams and sun care to specialized treatments for various skin concerns such as acne, eczema, and rosacea.
Influencer marketing? We’ve got it covered.
For the client Avène we have been creating TikTok content on a long-term basis. This year, Avène approached us with the goal of promoting their Cleanance product line, designed for people suffering from acne. The line was developed in collaboration with dermatologists and is suitable for both teenagers from the age of 12 and adults. The main objective of the campaign was to teach the target audience how to properly use the products as part of their daily skincare routine.
Based on the client’s brief, we developed a strategy focused on influencer marketing and started searching for relevant creators. We targeted influencers with personal experience with acne, allowing them to test the products firsthand. This enabled them to provide their audiences with authentic reviews. Among the selected influencers were @klaralhotska, @hany_luu, @tinahederova, @terrymakeuptutorials, @karollinaner, @fatale_vanity and @foxorous. The influencers created videos centered around their real-life experiences with Avène Cleanance products.
The campaign was a success among followers and achieved its goal. The videos received plenty of positive comments, and we’re excited to see what we’ll create with the client next.
Want to reach young audiences?
We can do it.
We can do it.
We are specialists in the young generation – the one that makes up one-third of the world’s population and is gradually entering the workforce. We’ll help you create an online communication strategy and take care of the follow-up campaigns.
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