{"id":1829,"date":"2023-12-04T00:57:35","date_gmt":"2023-12-03T23:57:35","guid":{"rendered":"https:\/\/shortpro.cz\/?p=1829"},"modified":"2026-03-25T12:37:14","modified_gmt":"2026-03-25T11:37:14","slug":"ugc-novy-gamechanger-ve-svete-digitalniho-marketingu","status":"publish","type":"post","link":"https:\/\/shortpro.cz\/en\/ugc-novy-gamechanger-ve-svete-digitalniho-marketingu\/","title":{"rendered":"UGC - the new gamechanger in the world of digital marketing?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1829\" class=\"elementor elementor-1829\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f354ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f354ea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33d3699\" data-id=\"33d3699\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0657cda elementor-widget elementor-widget-heading\" data-id=\"0657cda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">UGC - nov\u00fd gamechanger ve sv\u011bt\u011b digit\u00e1ln\u00edho marketingu?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc2781d elementor-widget elementor-widget-spacer\" data-id=\"fc2781d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1bffec9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bffec9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-247f04a\" data-id=\"247f04a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d74b55 elementor-widget elementor-widget-text-editor\" data-id=\"6d74b55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tUGC neboli User-Generated Content. Pojem, se kter\u00fdm se budete nyn\u00ed \u010dasto setk\u00e1vat na poli marketingu. V tomto \u010dl\u00e1nku v\u00e1m p\u0159edstav\u00edme tuto velmi efektivn\u00ed a n\u00edzkon\u00e1kladovou formu tvorby obsahu na soci\u00e1ln\u00ed s\u00edt\u011b, kter\u00e1 v\u00e1m pom\u016f\u017ee z\u00edskat velk\u00fd n\u00e1skok p\u0159ed konkurenc\u00ed, jeliko\u017e mnoho podnikatel\u016f v t\u00e9to oblasti zat\u00edm nen\u00ed dostate\u010dn\u011b informov\u00e1no.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-610a265 elementor-widget elementor-widget-text-editor\" data-id=\"610a265\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tVyu\u017eijte tedy t\u00e9to situace a nastudujte si v\u0161echny pot\u0159ebn\u00e9 informace, kter\u00e9 jsme v\u00e1m shrnuli v tomto \u010dl\u00e1nku.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a3d84e elementor-widget elementor-widget-spacer\" data-id=\"7a3d84e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e28073b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e28073b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed9f451\" data-id=\"ed9f451\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d3eb1b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3eb1b1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a8b8a1a\" data-id=\"a8b8a1a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2fba09 elementor-widget elementor-widget-heading\" data-id=\"c2fba09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UGC \u2013 novinka, kter\u00e1 zm\u011bn\u00ed sv\u011bt digit\u00e1ln\u00edho marketingu?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfaebcc elementor-widget elementor-widget-text-editor\" data-id=\"dfaebcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tMluv\u00ed se o tom, nat\u00e1\u010d\u00ed se videa, p\u00ed\u0161ou se \u010dl\u00e1nky &#8211; <strong>UGC<\/strong> <strong>za\u010dalo<\/strong> <strong>dob\u00fdvat<\/strong> sv\u011bt \u010desk\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch bleskovou rychlost\u00ed.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca34ca6 elementor-widget elementor-widget-text-editor\" data-id=\"ca34ca6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tBy\u0165 se m\u016f\u017ee zd\u00e1t, \u017ee se tato forma obsahu objevila z ni\u010deho nic a jedn\u00e1 se o pouze kr\u00e1tkodobou \u201etrendy\u201d novinku, opak je pravdou \u2013 v zahrani\u010d\u00ed, zejm\u00e9na v anglicky mluv\u00edc\u00edch zem\u00edch, je to ji\u017e <strong>n\u011bkolikalet\u00e1<\/strong> <strong>z\u00e1le\u017eitost<\/strong>, jej\u00ed\u017e benefity vyu\u017e\u00edvaj\u00ed i <strong>zna\u010dky<\/strong> <strong>sv\u011btov\u00fdch<\/strong> <strong>form\u00e1t\u016f<\/strong> jako <em>Garnier, Eggo Glow, Skims a dal\u0161\u00ed<\/em>. O r\u016fstu UGC vypov\u00edd\u00e1 i fakt, \u017ee na <strong>TikToku<\/strong> m\u00e1 hashatag #UGC ji\u017e p\u0159es <strong>2,5 bilionu zobrazen\u00ed<\/strong> a na <strong>Instagramu<\/strong> toto ozna\u010den\u00ed nese <strong>771 tis\u00edc p\u0159\u00edsp\u011bvk\u016f<\/strong>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30c925d elementor-widget elementor-widget-text-editor\" data-id=\"30c925d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tU n\u00e1s v ShortPRO jsme se spojili s n\u011bkolika \u010desk\u00fdmi UGC tv\u016frci, kte\u0159\u00ed svou pr\u00e1ci aktivn\u011b komunikuj\u00ed i na sv\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch a sna\u017e\u00ed se p\u0159ed\u00e1vat know-how firm\u00e1m i dal\u0161\u00edm budouc\u00edm tv\u016frc\u016fm. <strong>Zeptali jsme se jich na n\u011bkolik ot\u00e1zek a vyslechli si i jejich pohled na aktu\u00e1ln\u00ed d\u011bn\u00ed ve sv\u011bt\u011b evropsk\u00e9ho marketingu.<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff74788 elementor-widget elementor-widget-spacer\" data-id=\"ff74788\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-af11f9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af11f9e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-19493a1\" data-id=\"19493a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2815e2f elementor-widget elementor-widget-image\" data-id=\"2815e2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"160\" height=\"160\" src=\"https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/10\/speech-balloon_1f4ac.png\" class=\"attachment-large size-large wp-image-1131\" alt=\"\" srcset=\"https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/10\/speech-balloon_1f4ac.png 160w, https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/10\/speech-balloon_1f4ac-150x150.png 150w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a5f3b9 elementor-widget elementor-widget-heading\" data-id=\"0a5f3b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">NEV\u00cdTE, CO JE UGC?<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d4a954 elementor-widget elementor-widget-heading\" data-id=\"6d4a954\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">P\u0159e\u010dt\u011bte si \u010dl\u00e1nek, kde podrobn\u011bji vysv\u011btlujeme, co znamen\u00e1 zkratka UGC a&nbsp;k&nbsp;\u010demu v\u00e1m tento rostouc\u00ed trend tvorby vide\u00ed m\u016f\u017ee b\u00fdt u\u017eite\u010dn\u00fd.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cc1ea2 elementor-tablet-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"3cc1ea2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/shortpro.cz\/co-to-je-ugc-a-k-cemu-mi-bude\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">P\u0159e\u010d\u00edst \u010dl\u00e1nek<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1747d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1747d2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8732b6e\" data-id=\"8732b6e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-96b561f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96b561f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7319c5a\" data-id=\"7319c5a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e18e3a1 elementor-widget elementor-widget-heading\" data-id=\"e18e3a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jak UGC videa vypadaj\u00ed a jak je lze vyu\u017e\u00edt?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-63e17ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63e17ac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-59c351a\" data-id=\"59c351a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-819ff2a elementor-widget elementor-widget-video\" data-id=\"819ff2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;end&quot;:27,&quot;mute&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/12\/Ochutnej-Orech-UGC-ukazka-ShortPRO.mov#t=,27\" autoplay=\"\" loop=\"\" controls=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\" poster=\"https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/12\/Ochutnej-Orech-UGC-ukazka-nahledovka.png\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6a6de90\" data-id=\"6a6de90\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81336e1 elementor-widget elementor-widget-text-editor\" data-id=\"81336e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tV\u00fdsledn\u00e1 UGC videa mohou m\u00edt r\u016fznou podobu. Tv\u016frci p\u0159i rozhovoru uvedli, \u017ee <strong>nej\u010dast\u011bji<\/strong> po nich <strong>klienti<\/strong> <strong>po\u017eaduj\u00ed<\/strong> <strong>mluven\u00e1<\/strong> <strong>videa<\/strong> i <strong>s<\/strong> jejich <strong>obli\u010dejem<\/strong>, kde p\u0159edstavuj\u00ed dan\u00fd produkt s \u00fa\u010delem toho, \u017ee video poputuje do <strong>placen\u00e9 propagace<\/strong>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66603fe elementor-widget elementor-widget-text-editor\" data-id=\"66603fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tVy se ale se sv\u00fdm vyvolen\u00fdm tv\u016frcem m\u016f\u017eete domluvit i na jin\u00fdch stylech vide\u00ed &#8211; velmi obl\u00edben\u00e9 jsou <strong>unboxingy<\/strong>, <strong>ASMR videa<\/strong>, <strong>video recenze<\/strong>, <strong>testimonal<\/strong> a <strong>produktov\u00e1 videa<\/strong>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d920fb elementor-widget elementor-widget-text-editor\" data-id=\"1d920fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tVyu\u017eit\u00ed m\u016f\u017ee b\u00fdt tak\u00e9 r\u016fznorod\u00e9. Po p\u0159edchoz\u00ed domluv\u011b s tv\u016frcem m\u016f\u017eete dan\u00e9 video pou\u017e\u00edt na sv\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b do <strong>organick\u00e9ho obsahu<\/strong> nebo do <strong>placen\u00e9 propagace<\/strong> \u2013 samoz\u0159ejm\u011b se nab\u00edz\u00ed i mo\u017enost <strong>vyu\u017eit\u00ed na webu \u010di na e-shopu<\/strong>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a336ac8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a336ac8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4259d7\" data-id=\"a4259d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-baaf926 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"baaf926\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6a6797e\" data-id=\"6a6797e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7214d3e elementor-widget elementor-widget-heading\" data-id=\"7214d3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Co v\u00e1m UGC m\u016f\u017ee p\u0159in\u00e9st?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d544558 elementor-widget elementor-widget-text-editor\" data-id=\"d544558\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tNejsp\u00ed\u0161e nen\u00ed \u017e\u00e1dn\u00fdm p\u0159ekvapen\u00edm, \u017ee obsah vytvo\u0159en\u00fd u\u017eivateli m\u00e1 p\u0159edpoklad b\u00fdt \u00fasp\u011b\u0161n\u011bj\u0161\u00edm, jeliko\u017e a\u017e 55 % spot\u0159ebitel\u016f d\u016fv\u011b\u0159uje v\u00edce obsahu vytvo\u0159en\u00e9mu u\u017eivateli ne\u017e jak\u00e9koliv jin\u00e9 form\u011b marketingu. <em>(zdroj: <a href=\"https:\/\/www.modalyst.co\/blog\/why-user-generated-content-is-crucial-for-small-business-growth\/\" target=\"_blank\" rel=\"noopener\">modalyst.com<\/a>)<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69dac05 elementor-widget elementor-widget-text-editor\" data-id=\"69dac05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tTento obsah je autentick\u00fd, poutav\u00fd a vysoce \u00fa\u010dinn\u00fd v konverz\u00edch a r\u016fstu na dne\u0161n\u00edm spot\u0159ebitelsk\u00e9m trhu, o \u010dem\u017e vypov\u00eddaj\u00ed i statistiky, kter\u00e9 uv\u00e1d\u00ed, \u017ee UGC obsah je v procesu rozhodov\u00e1n\u00ed a\u017e 9.8x vlivn\u011bj\u0161\u00ed ne\u017e influencersk\u00fd obsah <em>(zdroj: <a href=\"https:\/\/marketsplash.com\/user-generated-content-statistics\/\" target=\"_blank\" rel=\"noopener\">marketsplash.com<\/a>)<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9b267b elementor-widget elementor-widget-spacer\" data-id=\"f9b267b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-14278bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14278bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9eb28d0\" data-id=\"9eb28d0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-edab1b6 elementor-widget elementor-widget-text-editor\" data-id=\"edab1b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t55 %\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1419777 elementor-widget elementor-widget-text-editor\" data-id=\"1419777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tspot\u0159ebitel\u016f d\u016fv\u011b\u0159uje v\u00edce UGC obsahu\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62b0bb4 elementor-widget elementor-widget-text-editor\" data-id=\"62b0bb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<em>(zdroj: <a href=\"https:\/\/www.modalyst.co\/blog\/why-user-generated-content-is-crucial-for-small-business-growth\/\" target=\"_blank\" rel=\"noopener\">modalyst.com<\/a>)<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8834837\" data-id=\"8834837\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b572734 elementor-widget elementor-widget-text-editor\" data-id=\"b572734\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t9.8x\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b725ab1 elementor-widget elementor-widget-text-editor\" data-id=\"b725ab1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tvlivn\u011bj\u0161\u00ed je UGC obsah oproti vide\u00edm od influencer\u016f\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37f8945 elementor-widget elementor-widget-text-editor\" data-id=\"37f8945\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<em>(zdroj: <a href=\"https:\/\/marketsplash.com\/user-generated-content-statistics\/\" target=\"_blank\" rel=\"noopener\">marketsplash.com<\/a>)<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-32beb91\" data-id=\"32beb91\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff92821 elementor-widget elementor-widget-text-editor\" data-id=\"ff92821\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tn\u00edzk\u00e1 cena\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bdffdb elementor-widget elementor-widget-text-editor\" data-id=\"2bdffdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tUGC obsah je nejlevn\u011bj\u0161\u00ed forma produkce vide\u00ed\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbcbf26 elementor-widget elementor-widget-text-editor\" data-id=\"cbcbf26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<i>intern\u00ed srovn\u00e1n\u00ed ShortPRO<\/i>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a06d52f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a06d52f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b44b3d\" data-id=\"5b44b3d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-11f0fc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11f0fc3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-21ac58e\" data-id=\"21ac58e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-454ea48 elementor-widget elementor-widget-heading\" data-id=\"454ea48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jak vn\u00edmaj\u00ed p\u0159\u00ednosy UGC samotn\u00ed tv\u016frci? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7f9731 elementor-widget elementor-widget-text-editor\" data-id=\"a7f9731\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<em>\u201eUGC vn\u00edm\u00e1me jako skv\u011bl\u00fd n\u00e1stroj pro zna\u010dky, kter\u00fd je p\u0159ibli\u017euje v\u00edce k z\u00e1kazn\u00edk\u016fm na p\u0159\u00e1telsk\u00e9 \u00farovni a s vysokou kredibilitou. N\u011bkdy to vn\u00edm\u00e1me jako teleshopping pro mlad\u00e9. Obecn\u011b te\u010f ale plat\u00ed trend, \u017ee se zna\u010dky sna\u017e\u00ed p\u016fsobit v\u00edce lidsky a opou\u0161t\u00ed od korpor\u00e1tn\u00edch pravidel, vyum\u011blkovan\u00fdch fotek, a pr\u00e1v\u011b pro n\u011b jsou UGC creato\u0159i skv\u011bl\u00fdm zp\u016fsobem, jak toho dos\u00e1hnout.&#8220;<\/em> \u2013 Michaela Kosakov\u00e1 \u2013 Content TEMI\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15fa101 elementor-widget elementor-widget-text-editor\" data-id=\"15fa101\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<em>\u201eZa m\u011b je je hlavn\u00edm p\u0159\u00ednosem UGC d\u016fv\u011bryhodnost. Je to hodnotn\u011bj\u0161\u00ed ne\u017e klasick\u00e1 reklama \u010di influence\u0159i. UGC jsou jako herci &#8211; prod\u00e1vaj\u00ed emoce a div\u00e1ky bav\u00ed sledovat autentick\u00e9 reakce \u010dlov\u011bka.\u201d <\/em>\u2013 Johana Kop\u0159ivov\u00e1\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f164c0 elementor-widget elementor-widget-text-editor\" data-id=\"7f164c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<em>\u201eUGC m\u016f\u017eou v\u00edce zpest\u0159it soci\u00e1ln\u00ed s\u00edt\u011b zna\u010dky &#8211; v\u00edce obli\u010dej\u016f, v\u00edce reakc\u00ed a zp\u016fsob\u016f prezentace produktu.\u201d <\/em>\u2013 Kate\u0159ina Tu\u010dkov\u00e1\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aeceef8 elementor-widget elementor-widget-text-editor\" data-id=\"aeceef8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<em>\u201eZ pohledu firmy jsou UGC prakti\u010dt\u011bj\u0161\u00ed ne\u017e influence\u0159i, jeliko\u017e influence\u0159i mus\u00ed tvo\u0159it obsah, kter\u00fd souzn\u00ed s jejich komunitou, a pokud do toho z\u00e1jmu v\u00e1\u0161 produkt \u010di slu\u017eba nezapad\u00e1, tak nen\u00ed spolupr\u00e1ce mo\u017en\u00e1. Za to UGC tvo\u0159\u00ed obsah u\u017e p\u0159\u00edmo pro komunitu sv\u00e9ho klienta, kde je jist\u00e9, \u017ee je dan\u00e1 niche zaj\u00edm\u00e1.\u201d<\/em> \u2013 Kristyna Fra\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22c9f8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22c9f8a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e08e08b\" data-id=\"e08e08b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-27246fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27246fc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-87df328\" data-id=\"87df328\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36dd881 elementor-widget elementor-widget-heading\" data-id=\"36dd881\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UGC vs. Influence\u0159i - je to ta stejn\u00e1 p\u00edsni\u010dka?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b29ff5 elementor-widget elementor-widget-text-editor\" data-id=\"1b29ff5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tPokud jste \u010detli pozorn\u011b, tak Kristyna v posledn\u00ed odpov\u011bdi zm\u00ednila, \u017ee jsou \u201e<strong>UGC prakti\u010dt\u011bj\u0161\u00ed ne\u017e influence\u0159i<\/strong>\u201d, jeliko\u017e influencer je ve v\u00fdb\u011bru spoluprac\u00ed svazov\u00e1n z\u00e1jmy sv\u00e9 komunity, zat\u00edmco <strong>UGC tv\u016frce takov\u00e1 omezen\u00ed nem\u00e1<\/strong>, jeliko\u017e tvo\u0159\u00ed obsah p\u0159\u00edmo pro komunitu zna\u010dky. Nutn\u00e9 je tak\u00e9 podotknout, \u017ee <strong>UGC tvorba je<\/strong> nyn\u00ed i n\u011bkolikan\u00e1sobn\u011b <strong>cenov\u011b dostupn\u011bj\u0161\u00ed<\/strong>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-135166e elementor-widget elementor-widget-text-editor\" data-id=\"135166e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tZ praktick\u00e9ho hlediska je navazov\u00e1n\u00ed spolupr\u00e1ce s UGC tv\u016frci velmi podobn\u00e9 tomu s Influencery, s t\u00edm hlavn\u00edm rozd\u00edlem, \u017ee <strong>UGC b\u011b\u017en\u011b nezve\u0159ej\u0148uje hotov\u00e1 videa na sv\u016fj profil<\/strong> a ani je d\u00e1le nijak nespravuje. Ka\u017edop\u00e1dn\u011b, v\u00fdb\u011br prob\u00edh\u00e1 t\u00e9m\u011b\u0159 toto\u017en\u011b \u2013 jeliko\u017e je ale v aktu\u00e1ln\u00ed dob\u011b z\u00e1jem ze strany tv\u016frc\u016f enormn\u00ed, je pravd\u011bpodobn\u00e9, \u017ee se k v\u00e1m jako klientovi nahrne spousta portfoli\u00ed a nab\u00eddek, kter\u00fdmi se bu\u010f m\u016f\u017eete probrat sami nebo sv\u011b\u0159it tuto povinnost agentu\u0159e \u2013 nap\u0159\u00edklad n\u00e1m.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c4b364 elementor-widget elementor-widget-spacer\" data-id=\"3c4b364\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0e498fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e498fa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-179981b\" data-id=\"179981b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79f9f97 elementor-widget elementor-widget-text-editor\" data-id=\"79f9f97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tUGC\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28a0ff9 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"28a0ff9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-piggy-bank\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M560 224h-29.5c-8.8-20-21.6-37.7-37.4-52.5L512 96h-32c-29.4 0-55.4 13.5-73 34.3-7.6-1.1-15.1-2.3-23-2.3H256c-77.4 0-141.9 55-156.8 128H56c-14.8 0-26.5-13.5-23.5-28.8C34.7 215.8 45.4 208 57 208h1c3.3 0 6-2.7 6-6v-20c0-3.3-2.7-6-6-6-28.5 0-53.9 20.4-57.5 48.6C-3.9 258.8 22.7 288 56 288h40c0 52.2 25.4 98.1 64 127.3V496c0 8.8 7.2 16 16 16h64c8.8 0 16-7.2 16-16v-48h128v48c0 8.8 7.2 16 16 16h64c8.8 0 16-7.2 16-16v-80.7c11.8-8.9 22.3-19.4 31.3-31.3H560c8.8 0 16-7.2 16-16V240c0-8.8-7.2-16-16-16zm-128 64c-8.8 0-16-7.2-16-16s7.2-16 16-16 16 7.2 16 16-7.2 16-16 16zM256 96h128c5.4 0 10.7.4 15.9.8 0-.3.1-.5.1-.8 0-53-43-96-96-96s-96 43-96 96c0 2.1.5 4.1.6 6.2 15.2-3.9 31-6.2 47.4-6.2z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Cenov\u011b velmi dostupn\u00ed<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-bookmark\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 512V48C0 21.49 21.49 0 48 0h288c26.51 0 48 21.49 48 48v464L192 400 0 512z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Video nezve\u0159ej\u0148uje k sob\u011b na profil<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chart-line\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M496 384H64V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16zM464 96H345.94c-21.38 0-32.09 25.85-16.97 40.97l32.4 32.4L288 242.75l-73.37-73.37c-12.5-12.5-32.76-12.5-45.25 0l-68.69 68.69c-6.25 6.25-6.25 16.38 0 22.63l22.62 22.62c6.25 6.25 16.38 6.25 22.63 0L192 237.25l73.37 73.37c12.5 12.5 32.76 12.5 45.25 0l96-96 32.4 32.4c15.12 15.12 40.97 4.41 40.97-16.97V112c.01-8.84-7.15-16-15.99-16z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">O video se d\u00e1le nijak nestar\u00e1<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-users\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M96 224c35.3 0 64-28.7 64-64s-28.7-64-64-64-64 28.7-64 64 28.7 64 64 64zm448 0c35.3 0 64-28.7 64-64s-28.7-64-64-64-64 28.7-64 64 28.7 64 64 64zm32 32h-64c-17.6 0-33.5 7.1-45.1 18.6 40.3 22.1 68.9 62 75.1 109.4h66c17.7 0 32-14.3 32-32v-32c0-35.3-28.7-64-64-64zm-256 0c61.9 0 112-50.1 112-112S381.9 32 320 32 208 82.1 208 144s50.1 112 112 112zm76.8 32h-8.3c-20.8 10-43.9 16-68.5 16s-47.6-6-68.5-16h-8.3C179.6 288 128 339.6 128 403.2V432c0 26.5 21.5 48 48 48h288c26.5 0 48-21.5 48-48v-28.8c0-63.6-51.6-115.2-115.2-115.2zm-223.7-13.4C161.5 263.1 145.6 256 128 256H64c-35.3 0-64 28.7-64 64v32c0 17.7 14.3 32 32 32h65.9c6.3-47.4 34.9-87.3 75.2-109.4z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Video tvo\u0159\u00ed na m\u00edru zna\u010dce a jej\u00ed komunit\u011b<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cce44a7\" data-id=\"cce44a7\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32ab509 elementor-widget elementor-widget-text-editor\" data-id=\"32ab509\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tInfluencer\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebe0976 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ebe0976\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-piggy-bank\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M560 224h-29.5c-8.8-20-21.6-37.7-37.4-52.5L512 96h-32c-29.4 0-55.4 13.5-73 34.3-7.6-1.1-15.1-2.3-23-2.3H256c-77.4 0-141.9 55-156.8 128H56c-14.8 0-26.5-13.5-23.5-28.8C34.7 215.8 45.4 208 57 208h1c3.3 0 6-2.7 6-6v-20c0-3.3-2.7-6-6-6-28.5 0-53.9 20.4-57.5 48.6C-3.9 258.8 22.7 288 56 288h40c0 52.2 25.4 98.1 64 127.3V496c0 8.8 7.2 16 16 16h64c8.8 0 16-7.2 16-16v-48h128v48c0 8.8 7.2 16 16 16h64c8.8 0 16-7.2 16-16v-80.7c11.8-8.9 22.3-19.4 31.3-31.3H560c8.8 0 16-7.2 16-16V240c0-8.8-7.2-16-16-16zm-128 64c-8.8 0-16-7.2-16-16s7.2-16 16-16 16 7.2 16 16-7.2 16-16 16zM256 96h128c5.4 0 10.7.4 15.9.8 0-.3.1-.5.1-.8 0-53-43-96-96-96s-96 43-96 96c0 2.1.5 4.1.6 6.2 15.2-3.9 31-6.2 47.4-6.2z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Cenov\u011b \"dra\u017e\u0161\u00ed\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-bookmark\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 512V48C0 21.49 21.49 0 48 0h288c26.51 0 48 21.49 48 48v464L192 400 0 512z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Video zve\u0159ej\u0148uje k sob\u011b na profil<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chart-line\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M496 384H64V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16zM464 96H345.94c-21.38 0-32.09 25.85-16.97 40.97l32.4 32.4L288 242.75l-73.37-73.37c-12.5-12.5-32.76-12.5-45.25 0l-68.69 68.69c-6.25 6.25-6.25 16.38 0 22.63l22.62 22.62c6.25 6.25 16.38 6.25 22.63 0L192 237.25l73.37 73.37c12.5 12.5 32.76 12.5 45.25 0l96-96 32.4 32.4c15.12 15.12 40.97 4.41 40.97-16.97V112c.01-8.84-7.15-16-15.99-16z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Video d\u00e1le spravuje a \u0159e\u0161\u00ed nap\u0159. koment\u00e1\u0159e<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-users\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M96 224c35.3 0 64-28.7 64-64s-28.7-64-64-64-64 28.7-64 64 28.7 64 64 64zm448 0c35.3 0 64-28.7 64-64s-28.7-64-64-64-64 28.7-64 64 28.7 64 64 64zm32 32h-64c-17.6 0-33.5 7.1-45.1 18.6 40.3 22.1 68.9 62 75.1 109.4h66c17.7 0 32-14.3 32-32v-32c0-35.3-28.7-64-64-64zm-256 0c61.9 0 112-50.1 112-112S381.9 32 320 32 208 82.1 208 144s50.1 112 112 112zm76.8 32h-8.3c-20.8 10-43.9 16-68.5 16s-47.6-6-68.5-16h-8.3C179.6 288 128 339.6 128 403.2V432c0 26.5 21.5 48 48 48h288c26.5 0 48-21.5 48-48v-28.8c0-63.6-51.6-115.2-115.2-115.2zm-223.7-13.4C161.5 263.1 145.6 256 128 256H64c-35.3 0-64 28.7-64 64v32c0 17.7 14.3 32 32 32h65.9c6.3-47.4 34.9-87.3 75.2-109.4z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Video tvo\u0159\u00ed na m\u00edru sv\u00e9 komunit\u011b div\u00e1k\u016f<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a03fd56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a03fd56\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-535d59c\" data-id=\"535d59c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-26d5aac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26d5aac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-faadebe\" data-id=\"faadebe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-327bddf elementor-widget elementor-widget-heading\" data-id=\"327bddf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Co by poradili zku\u0161en\u00ed UGC tv\u016frci firm\u00e1m p\u0159i v\u00fdb\u011bru a navazov\u00e1n\u00ed spolupr\u00e1ce s vhodn\u00fdm kandid\u00e1tem?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3c19aa elementor-widget elementor-widget-text-editor\" data-id=\"d3c19aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<em>\u201ePoradila bych, aby se firmy nejprve pod\u00edvaly na pr\u00e1ci tv\u016frc\u016f (portfolio \u010di na soci\u00e1ln\u00edch s\u00edt\u00edch) a ujistily se, \u017ee to je ten obsah \u010di jeho kvalita, kterou hledaj\u00ed.\u201d<\/em> \u2013 Hel\u010da Szostkov\u00e1\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06d4af8 elementor-widget elementor-widget-text-editor\" data-id=\"06d4af8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<em>\u201eAby si ve firme sami vyjasnili, ako prirodzene zapracaju UGC do svojej marketingovej strat\u00e9gie, ide\u00e1lne, aby v\u0161etky in\u0161trukcie sp\u00edsali \u2013 filozofia firmy, ak\u00e9 hooks chc\u00fa pou\u017ei\u0165, naopak \u010do tam nechc\u00fa ma\u0165, pr\u00edklady \u00faspe\u0161n\u00fdch reklamn\u00fdch vide\u00ed apod,&#8230;\u010c\u00edm presnej\u0161ie, t\u00fdm lep\u0161ie.\u201d<\/em> \u2013 Ivana La\u010dn\u00e1\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e02fa44 elementor-widget elementor-widget-text-editor\" data-id=\"e02fa44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<em>\u201eSkv\u011bl\u00fd p\u0159\u00edstup, se kter\u00fdm jsem se setkala, bylo kdy\u017e firma ode m\u011b vy\u017eadovala dv\u011b nejlep\u0161\u00ed videa dle zad\u00e1n\u00ed (voiceover apod.). To si mysl\u00edm, \u017ee je velmi dobr\u00fd ukazatel kvality tv\u016frce.\u201d<\/em> \u2013 Kate\u0159ina Tu\u010dkov\u00e1\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f479487 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f479487\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df618f7\" data-id=\"df618f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2b26134 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b26134\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-93e8229\" data-id=\"93e8229\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0696923 elementor-widget elementor-widget-heading\" data-id=\"0696923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jak\u00e9 jsou aktu\u00e1ln\u00ed mo\u017enosti navazov\u00e1n\u00ed spolupr\u00e1ce?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb854f5 elementor-widget elementor-widget-text-editor\" data-id=\"bb854f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tVzhledem k tomu, \u017ee UGC pr\u00e1v\u011b te\u010f za\u017e\u00edv\u00e1 v \u010cesku velk\u00fd boom, objevuje se hned n\u011bkolik mo\u017enost\u00ed, kde se se sv\u00fdm tv\u016frcem m\u016f\u017eete spojit. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-910a66e elementor-widget elementor-widget-text-editor\" data-id=\"910a66e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tB\u011bhem na\u0161eho rozhovoru zazn\u011blo n\u011bkolik variant, jako jsou dostupn\u00e9 aplikace (Influee, Fiverr, Upwork), r\u016fzn\u00e9 facebookov\u00e9 skupiny, agentury a p\u0159\u00edm\u00e9 osloven\u00ed skrze e\u2013mail \u010di jinou komunika\u010dn\u00ed platformu.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07d2e29 elementor-widget elementor-widget-text-editor\" data-id=\"07d2e29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tNap\u0159\u00edklad Johana Kop\u0159ivov\u00e1 uvedla, <em>\u017ee hled\u00e1 zak\u00e1zky na aplikac\u00edch, odpov\u00edd\u00e1 na popt\u00e1vku na facebooku. Sama d\u011bl\u00e1 agenta, kter\u00fd propojuje tv\u016frce a firmy. N\u011bkte\u0159\u00ed spokojen\u00ed klienti se k n\u00ed i vrac\u00ed.<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d00bec elementor-widget elementor-widget-text-editor\" data-id=\"1d00bec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tNa druhou stranu Dominika Lakom\u00e1 se zase sv\u011b\u0159ila, \u017ee <em>aplikac\u00edm p\u0159\u00edli\u0161 nefand\u00ed a nejrad\u011bji obepisuje j\u00ed bl\u00edzk\u00e9 zna\u010dky s nab\u00eddkou spolupr\u00e1ce sama.<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a2468d elementor-widget elementor-widget-text-editor\" data-id=\"6a2468d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tMonika Nahodilov\u00e1 lehce vybo\u010dila z \u0159ady s tvrzen\u00edm, <em>\u017ee nov\u00e9 klienty z\u00edsk\u00e1v\u00e1 moment\u00e1ln\u011b, hlav\u011b p\u0159es spolupr\u00e1ci s ShortPRO.<\/em> \u201e\u0160et\u0159\u00ed mi to moment\u00e1ln\u011b dost \u010dasu a nerv\u016f\u201d \u2013 pochvaluje si.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfeb85e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dfeb85e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42ebbc7\" data-id=\"42ebbc7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-179a223 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"179a223\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a54ea14\" data-id=\"a54ea14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3003672 elementor-widget elementor-widget-heading\" data-id=\"3003672\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Online katalog UGC tv\u016frc\u016f \u2013 vyberete, objedn\u00e1te a my doru\u010d\u00edme!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df8b43d elementor-widget elementor-widget-text-editor\" data-id=\"df8b43d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tJako u\u017e Mon\u010da nazna\u010dila, my jako agentura <strong>s UGC aktivn\u011b pracujeme ji\u017e od za\u010d\u00e1tku l\u00e9ta 2023<\/strong>, kdy jsme sestavili unik\u00e1tn\u00ed workshopy pro UGC tv\u016frce, kde se pravideln\u011b na offline i online setk\u00e1n\u00edch z\u00e1jemci sch\u00e1zej\u00ed a u\u010d\u00ed se v\u0161echny pot\u0159ebn\u00e9 dovednosti, aby pak mohli odv\u00e9st <strong>maxim\u00e1ln\u011b kvalitn\u00ed pr\u00e1ci<\/strong>. V pr\u016fb\u011bhu v\u00fduky studenti pracuj\u00ed i na <strong>re\u00e1ln\u00fdch klientech<\/strong>, kte\u0159\u00ed pak dostanou mo\u017enost jejich videa odkoupit. Jakmile tv\u016frce dokon\u010d\u00ed workshop a klienti od n\u011bj odkoup\u00ed minim\u00e1ln\u011b 10 vide\u00ed, <strong>stane se z n\u011bj certifikovan\u00fd UGC tv\u016frce<\/strong>, kter\u00e9ho pak budete moci naj\u00edt p\u0159esn\u011b v ji\u017e v\u00fd\u0161e zmi\u0148ovan\u00e9m \u201ekatalogu\u201d.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4917331 elementor-widget elementor-widget-spacer\" data-id=\"4917331\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6712b67 elementor-widget elementor-widget-image\" data-id=\"6712b67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"586\" src=\"https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/09\/horicontal-cz.png\" class=\"attachment-full size-full wp-image-90\" alt=\"\" srcset=\"https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/09\/horicontal-cz.png 1500w, https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/09\/horicontal-cz-300x117.png 300w, https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/09\/horicontal-cz-1024x400.png 1024w, https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/09\/horicontal-cz-768x300.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7c8829 elementor-widget elementor-widget-text-editor\" data-id=\"f7c8829\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tJedn\u00edm z uk\u00e1zkov\u00fdch p\u0159\u00edpad\u016f na\u0161ich workshop\u016f je klient Ochutnej O\u0159ech: <em>,,spole\u010dn\u011b s klientem jsme testovali 6 zku\u0161ebn\u00edch vide\u00ed, na kter\u00fdch se pod\u00edleli na\u0161i vy\u0161kolen\u00ed tv\u016frci. Klient byl tak nad\u0161en z vide\u00ed, kter\u00e1 byla vytvo\u0159ena jednou z na\u0161ich tv\u016frky\u0148, \u017ee si od n\u00ed objednal dal\u0161\u00edch 5. Tato videa jsme n\u00e1sledn\u011b vyu\u017eili v reklamn\u00ed kampani.\u201c<\/em> \u2013 Victoria Majt\u00e1nov\u00e1 (project manager v ShortPRO).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62d0856 elementor-widget elementor-widget-spacer\" data-id=\"62d0856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9f4bff0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f4bff0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-acb5982\" data-id=\"acb5982\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-086bcf2 elementor-widget elementor-widget-image\" data-id=\"086bcf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"160\" height=\"160\" src=\"https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/10\/speech-balloon_1f4ac.png\" class=\"attachment-large size-large wp-image-1131\" alt=\"\" srcset=\"https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/10\/speech-balloon_1f4ac.png 160w, https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/10\/speech-balloon_1f4ac-150x150.png 150w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70915d3 elementor-widget elementor-widget-heading\" data-id=\"70915d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">V\u011aD\u011aLI JSTE, \u017dE<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c9d5da elementor-widget elementor-widget-heading\" data-id=\"1c9d5da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Existuje pojem <b>UGC<\/b> a <b>CGC<\/b>? Zkratku CGC pou\u017eil toto l\u00e9to \u010dasopis Forbes, kter\u00fd p\u0159inesl ozna\u010den\u00ed creator\u2013generated content. CGC se tedy narozd\u00edl od UGC li\u0161\u00ed t\u00edm, \u017ee obsah je vytv\u00e1\u0159en\u00fd zku\u0161en\u00fdm tv\u016frcem, kter\u00fd m\u00e1 k dispozici kvalitn\u00ed techniku, m\u00e1 pov\u011bdom\u00ed o fungov\u00e1n\u00ed marketingu na soci\u00e1ln\u00edch s\u00edt\u00edch a proces tvorby v\u011bt\u0161inou aktivn\u011b komunikuje s klientem, aby mohl naplnit v\u0161echny jeho p\u0159edstavy a po\u017eadavky. <em>(zdroj: <\/em><a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2023\/07\/24\/the-rise-of-creator-generated-content-what-brands-need-to-know\/\"><em>Forbes<\/em><\/a><em>)<\/em>.\nDalo by se tedy \u0159\u00edci, \u017ee z na\u0161ich <a href=\"https:\/\/shortpro.cz\/workshopy\/\"><u>workshop\u016f<\/u><\/a> vzejdou kvalitn\u00ed CGC tv\u016frci, jeliko\u017e je nau\u010d\u00edme komplexn\u00ed dovednosti, kter\u00e9 mohou uplatnit v r\u016fzn\u00fdch odv\u011btv\u00edch digit\u00e1ln\u00edho marketingu.<\/span>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-714164b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"714164b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53c393a\" data-id=\"53c393a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a44df21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a44df21\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-051d5f4\" data-id=\"051d5f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efc9378 elementor-widget elementor-widget-heading\" data-id=\"efc9378\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jak\u00e1 budoucnost \u010dek\u00e1 UGC v \u010cesk\u00e9 republice?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48704fe elementor-widget elementor-widget-text-editor\" data-id=\"48704fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tK\u0159i\u0161\u0165\u00e1lovou kouli sice nem\u00e1m, ale tento vzorec se u marketingov\u00fdch novinek v historii ji\u017e n\u011bkolikr\u00e1t opakoval, tak\u017ee v\u00e1m s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed mohu \u0159\u00edci, \u017ee UGC na \u010desk\u00e9 marketingov\u00e9 p\u016fd\u011b \u010dek\u00e1 slibn\u00e1 budoucnost. Pokud si pamatujete za\u010d\u00e1tky influencer marketingu, tak mi m\u016f\u017eete jen potvrdit, \u017ee te\u010f nen\u00ed vhodn\u00e1 chv\u00edle tuhle p\u0159\u00edle\u017eitost prospat a jen pasivn\u011b sledovat, jak t\u011bchto mo\u017enost\u00ed vyu\u017e\u00edv\u00e1 va\u0161e konkurence.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c51c94 elementor-widget elementor-widget-heading\" data-id=\"3c51c94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A jak to vid\u00ed p\u0159\u00edmo tv\u016frci?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-532e052 elementor-widget elementor-widget-text-editor\" data-id=\"532e052\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<em>\u201eBudoucnost bude velk\u00e1! U\u017e te\u010f je s UGC obrovsk\u00fd boom a nov\u00ed tv\u016frci se budou po\u0159\u00e1d objevovat. Zna\u010dky se tomu asi brzo p\u0159izp\u016fsob\u00ed, ale u\u017e te\u010f vid\u00edm, \u017ee jsou tv\u016frci, kte\u0159\u00ed si s obsahem ned\u00e1vaj\u00ed moc pr\u00e1ce a nebo to t\u0159eba neum\u00ed a u\u017e rovnou oslovuj\u00ed zna\u010dky. Jsou to t\u0159eba mlad\u00e9 holky, kter\u00e9 vlastn\u011b ani nev\u00ed, co je marketing, nemaj\u00ed ani po\u0159\u00e1dn\u00fd telefon nebo sv\u011btlo. Tak\u017ee se to brzo vyfiltruje a bude tu p\u00e1r fakt dobr\u00fdch tv\u016frc\u016f na \u0161pi\u010dce. Bude to prost\u011b stejn\u011b jako se v\u0161\u00edm \u2013 bloggery, youtubery, tiktokery,&#8230;\u201d<\/em> \u2013 Dominika Lakom\u00e1\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34ed43c elementor-widget elementor-widget-text-editor\" data-id=\"34ed43c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<em>\u201eVe\u013ek\u00e1, vid\u00edm to nejak podobne ako s influencermi. Najsk\u00f4r skoro nikto nech\u00e1pal, potom p\u00e1r podnikov za\u010dalo spolupracova\u0165 a teraz je to jeden obrovsk\u00fd biznis. Tak nejak to bude aj s UGC pod\u013ea m\u0148a\u201d<\/em> \u2013 Ivana La\u010dn\u00e1\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-857e491 elementor-widget elementor-widget-text-editor\" data-id=\"857e491\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<em>\u201eV zahrani\u010d\u00ed je UGC obrovsk\u00fdm trendem a jak mal\u00e9, tak velk\u00e9 firmy (nap\u0159. Ordinary, Skims a tak) s tv\u016frci b\u011b\u017en\u011b spoluprac\u00ed. U n\u00e1s te\u010f vznik\u00e1 boom UGC a firmy si tohoto trendu za\u010d\u00ednaj\u00ed v\u0161\u00edmat a o\u0165uk\u00e1vat tv\u016frce. Ur\u010dit\u011b bude je\u0161t\u011b n\u011bjakou dobu trvat, ne\u017e pochop\u00ed, jak velk\u00fd p\u0159\u00ednos to pro n\u011b m\u00e1 a \u017ee se jim vyplat\u00ed do UGC investovat, ale budoucnost to ur\u010dit\u011b m\u00e1 obrovskou.\u201d<\/em> \u2013 Tereza Dobi\u00e1\u0161ov\u00e1 \u2013 Content TEMI\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a224e51 elementor-widget elementor-widget-text-editor\" data-id=\"a224e51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<em>\u201eMysl\u00edm, \u017ee te\u010f se to za\u010dne extr\u00e9m\u011b popularizovat, co\u017e u\u017e se vlastn\u011b d\u011bje. A stane se to u\u017e sou\u010d\u00e1st\u00ed marketingu na s\u00edt\u00edch stejn\u011b jako influencer marketing. Mysl\u00edm, \u017ee se to taky p\u0159estane pou\u017e\u00edvat tolik jen jako prodejn\u00ed obsah, ale bude to v\u00edc jako sou\u010d\u00e1st t\u011bch profil\u016f, proto\u017ee jinak to lidem za\u010dne postupn\u011b taky l\u00e9zt na nervy.\u201d<\/em> \u2013 Monika Nahodilov\u00e1\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7e55b9 elementor-widget elementor-widget-text-editor\" data-id=\"c7e55b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong>V ShortPRO jsme budoucnosti UGC velmi otev\u0159eni, jsme tak\u00e9 jedna z prvn\u00edch agentur, kter\u00e1 se touto tvorbou obsahu za\u010dala aktivn\u011b zab\u00fdvat a nab\u00edzet partnerstv\u00ed firm\u00e1m i tv\u016frc\u016fm.<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e67fb6 elementor-widget elementor-widget-spacer\" data-id=\"2e67fb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-abdea06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abdea06\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-426be99\" data-id=\"426be99\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25775a1 elementor-widget elementor-widget-image\" data-id=\"25775a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"843\" height=\"843\" src=\"https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/12\/Pavla-Chrobakova-ShortPRO-1024x1024.jpeg\" class=\"attachment-large size-large wp-image-2056\" alt=\"\" srcset=\"https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/12\/Pavla-Chrobakova-ShortPRO-1024x1024.jpeg 1024w, https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/12\/Pavla-Chrobakova-ShortPRO-300x300.jpeg 300w, https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/12\/Pavla-Chrobakova-ShortPRO-150x150.jpeg 150w, https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/12\/Pavla-Chrobakova-ShortPRO-768x767.jpeg 768w, https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/12\/Pavla-Chrobakova-ShortPRO.jpeg 1290w\" sizes=\"(max-width: 843px) 100vw, 843px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-155a4c4 elementor-widget elementor-widget-text-editor\" data-id=\"155a4c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tPavla\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02607ec elementor-widget elementor-widget-text-editor\" data-id=\"02607ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tProjektov\u00fd mana\u017eer &#038; ideamaker\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ebb26f5\" data-id=\"ebb26f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac5ac71 elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"ac5ac71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\"<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c02b7f8 elementor-widget elementor-widget-text-editor\" data-id=\"c02b7f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<em>J\u00e1 za sebe douf\u00e1m, \u017ee v\u00e1m tento \u010dl\u00e1nek pomohl je\u0161t\u011b v\u00edce proniknout do sv\u011bta UGC a dostate\u010dn\u011b v\u00e1m p\u0159edstavil va\u0161e dal\u0161\u00ed mo\u017enosti v digit\u00e1ln\u00edm marketingu.<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0fee18 elementor-widget elementor-widget-text-editor\" data-id=\"a0fee18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<em><span style=\"font-weight: 400;\">Z\u00e1v\u011brem bych cht\u011bla pod\u011bkovat UGC tv\u016frc\u016fm, kte\u0159\u00ed se skrze dlouh\u00e9 rozhovory s n\u00e1mi na tomto \u010dl\u00e1nku pod\u00edleli. Jejich n\u00e1zory a zku\u0161enosti n\u00e1m pomohli l\u00e9pe pochopit tuto oblast z obou stran. Jmenovit\u011b to jsou: Dominika Lakom\u00e1, Hel\u010da Szostkov\u00e1, Viktorie Majtanov\u00e1, Ivana La\u010dn\u00e1, Tereza Dobi\u00e1\u0161ov\u00e1 a Michaela Kosakov\u00e1 , Monika Nahodilov\u00e1, Johana Kop\u0159ivov\u00e1, Kristyna Fra, Kate\u0159ina Tu\u010dkov\u00e1<\/span><\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b3ffc2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b3ffc2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83881a3\" data-id=\"83881a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-41a7dfd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41a7dfd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1beeacb\" data-id=\"1beeacb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e604cd6 elementor-widget elementor-widget-heading\" data-id=\"e604cd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Pot\u0159ebujete pomoci s&nbsp;UGC?<br>Um\u00edme.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f20004 elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"3f20004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Firmy propojujeme s ov\u011b\u0159en\u00fdmi UGC tv\u016frci, kte\u0159\u00ed si pro\u0161li na\u0161\u00edm tr\u00e9ninkem. Um\u00edme pot\u00e9 nastavit i&nbsp;placen\u00e9 reklamy.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-068632a elementor-tablet-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"068632a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/shortpro.cz\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontaktujte n\u00e1s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0bfbf4a elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"0bfbf4a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3218fe0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3218fe0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c2718d\" data-id=\"5c2718d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c34544 elementor-widget elementor-widget-eael-adv-tabs\" data-id=\"4c34544\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-adv-tabs.default\">\n\t\t\t\t\t        <div data-scroll-on-click=\"no\" data-scroll-speed=\"300\" id=\"eael-advance-tabs-4c34544\" class=\"eael-advance-tabs eael-tabs-horizontal eael-tab-auto-active  active-caret-on\" data-tabid=\"4c34544\">\n            <div class=\"eael-tabs-nav \">\n                <ul class=\"eael-tab-inline-icon\" role=\"tablist\">\n                                            <li id=\"\" class=\"inactive eael-tab-item-trigger eael-tab-nav-item\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"-tab\" aria-expanded=\"false\">\n                            \n                                                                                                                            \n                                                            <span class=\"eael-tab-title title-after-icon\" ><\/span>                            \n                                                    <\/li>\n                    \n                                  <\/ul>\n            <\/div>\n            \n            <div class=\"eael-tabs-content\">\n\t\t        \n                    <div id=\"-tab\" class=\"clearfix eael-tab-content-item inactive\" data-title-link=\"-tab\">\n\t\t\t\t        <style>.elementor-4085 .elementor-element.elementor-element-1d62ca1f > .elementor-container{max-width:1250px;}.elementor-4085 .elementor-element.elementor-element-1d62ca1f{padding:0px 0px 50px 0px;}.elementor-bc-flex-widget .elementor-4085 .elementor-element.elementor-element-563bfcdd.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-4085 .elementor-element.elementor-element-563bfcdd.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-4085 .elementor-element.elementor-element-563bfcdd:not(.elementor-motion-effects-element-type-background) > .elementor-widget-wrap, .elementor-4085 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.elementor-element.elementor-element-c3592d1 > .elementor-element-populated{padding:0px 0px 0px 0px;}.elementor-4085 .elementor-element.elementor-element-2493657{text-align:start;margin:0px 25px calc(var(--kit-widget-spacing, 0px) + 0px) 0px;}.elementor-4085 .elementor-element.elementor-element-2493657 .elementor-heading-title{font-size:10px;line-height:1.4em;}.elementor-4085 .elementor-element.elementor-element-6231799{width:40%;}.elementor-4085 .elementor-element.elementor-element-6231799 > .elementor-element-populated{padding:0px 0px 0px 0px;}.elementor-4085 .elementor-element.elementor-element-d649cd2{text-align:start;margin:0px 25px calc(var(--kit-widget-spacing, 0px) + 0px) 0px;padding:0px 0px 0px 0px;}.elementor-4085 .elementor-element.elementor-element-d649cd2 .elementor-heading-title{font-size:10px;line-height:1.4em;}}<\/style>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"4085\" class=\"elementor elementor-4085\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d62ca1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d62ca1f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-563bfcdd\" data-id=\"563bfcdd\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1501183a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1501183a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-29be8c8f\" data-id=\"29be8c8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13675d85 elementor-widget elementor-widget-heading\" data-id=\"13675d85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Na\u0161e divize<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5be2218c elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5be2218c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/produkce\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Produkce<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/strategie-kreativa\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Strategie&amp;Kreativa<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/ugc\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">UGC<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/socials\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Social media<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/ppc-data\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">PPC&amp;Data<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/influencer-marketing\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Influencers<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/tiktok\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">TikTok<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/geo-audit\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">GEO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/eventy\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Eventy<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-57e8188b\" data-id=\"57e8188b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48bad8fb elementor-widget elementor-widget-heading\" data-id=\"48bad8fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">P\u0159\u00edpadov\u00e9 studie<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3e6172 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6f3e6172\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/pripadova-studie-ochutnej-orech\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ochutnej O\u0159ech<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/pripadova-studie-super-zoo\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Super zoo<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/pripadova-studie-uklidme-cesko\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ukli\u010fme \u010cesko<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/pripadova-studie-eu\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Evropsk\u00e1 Unie<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/pripadova-studie-o2tv\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">O2 TV<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/pripadova-studie-manboxeo\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Manboxeo<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/reklamni-spot-bezrealitky\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Bezrealitky<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/pripadova-studie-worldee\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Worldee<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/influencer-kampan-avene\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Av\u00e8ne<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/pripadova-studie-meta-o-p-s\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">META o.p.s.<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/pripadova-studie-o2-x-shortpro-od-mentoringu-po-velke-kampane\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">O2<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/pripadova-studie-tomas-arsov\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">TOMAS ARSOV<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/pripadova-studie-bonami\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Bonami<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/pripadova-studie-red-bull\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Red Bull<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/pripadova-studie-shelma\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Shelma<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/pripadova-studie-hopi-popi\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Hopi Popi<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/pripadova-studie-demagog\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Demagog.cz<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/pripadova-studie-safer-internet-centrum\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Safer Internet Centrum<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/pripadova-studie-loreal\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">L'Or\u00e9al (Shu Uemura)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/pripadova-studie-campiri\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Campiri<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/pripadova-studie-cs-apparel-group\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">CS Apparel Group<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jandasport.com\/olympijsky-festival-2026\/?utm_source=backlink&#038;utm_medium=shortpro_web&#038;umt_medium=footer\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Olympijsk\u00fd festival 2026<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/pripadova-studie-evropsky-parlament\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Evropsk\u00fd parlament<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/pripadova-studie-blendea\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Blendea<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-232428e\" data-id=\"232428e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-517d8be1 elementor-widget elementor-widget-heading\" data-id=\"517d8be1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Spolupr\u00e1ce s&nbsp;n\u00e1mi<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-413a32ac elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"413a32ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/spoluprace\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Jak vypad\u00e1 spolupr\u00e1ce<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/#reference\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Reference<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/kariera\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Kari\u00e9ra<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/ugc-pro-tvurce\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">UGC \u2013 Pro tv\u016frce<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-74173b72\" data-id=\"74173b72\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6af3ca6e elementor-widget elementor-widget-heading\" data-id=\"6af3ca6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Agentura ShortPRO<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35345e62 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"35345e62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/about\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">O n\u00e1s<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/kontakt\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Kontakt<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/about\/#media\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pro m\u00e9dia<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/blog\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Blog<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/about\/#media\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Vyj\u00e1d\u0159en\u00ed v m\u00e9di\u00edch<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/about\/#podcasty\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Podcasty<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/shortpro-vitez-brandove-kampane-2025-webtop100\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ocen\u011bn\u00ed WebTop100<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-64bf1eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64bf1eb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-12 elementor-inner-column elementor-element elementor-element-ab78fd3\" data-id=\"ab78fd3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5918ab2 elementor-widget elementor-widget-image\" data-id=\"5918ab2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"125\" src=\"https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/10\/E15-logo-transparent-300x125.png\" class=\"attachment-medium size-medium wp-image-1186\" alt=\"\" srcset=\"https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/10\/E15-logo-transparent-300x125.png 300w, https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/10\/E15-logo-transparent.png 316w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-12 elementor-inner-column elementor-element elementor-element-b8cdba9\" data-id=\"b8cdba9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f93b3f elementor-widget elementor-widget-image\" data-id=\"1f93b3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"95\" src=\"https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/09\/Snimek-obrazovky-2022-03-16-v-8.18.37-300x95.png\" class=\"attachment-medium size-medium wp-image-37\" alt=\"\" srcset=\"https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/09\/Snimek-obrazovky-2022-03-16-v-8.18.37-300x95.png 300w, https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/09\/Snimek-obrazovky-2022-03-16-v-8.18.37-768x244.png 768w, https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/09\/Snimek-obrazovky-2022-03-16-v-8.18.37.png 788w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-12 elementor-inner-column elementor-element elementor-element-4c655bd\" data-id=\"4c655bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9453898 elementor-widget elementor-widget-image\" data-id=\"9453898\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/09\/Czechcrunch-logo-300x161.png\" class=\"attachment-medium size-medium wp-image-38\" alt=\"\" srcset=\"https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/09\/Czechcrunch-logo-300x161.png 300w, https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/09\/Czechcrunch-logo.png 560w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-12 elementor-inner-column elementor-element elementor-element-30c11fd\" data-id=\"30c11fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d72c88e elementor-widget elementor-widget-image\" data-id=\"d72c88e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/09\/logo-mam-web-1.png\" class=\"attachment-large size-large wp-image-39\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-12 elementor-inner-column elementor-element elementor-element-0316a5c\" data-id=\"0316a5c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cfdd29 elementor-widget elementor-widget-image\" data-id=\"9cfdd29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"146\" src=\"https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/10\/Mediaguru-logo-transparent-300x146.png\" class=\"attachment-medium size-medium wp-image-1188\" alt=\"\" srcset=\"https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/10\/Mediaguru-logo-transparent-300x146.png 300w, https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/10\/Mediaguru-logo-transparent.png 410w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-12 elementor-inner-column elementor-element elementor-element-e79234f\" data-id=\"e79234f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1363f7 elementor-widget elementor-widget-image\" data-id=\"c1363f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"69\" src=\"https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/10\/Seznamzpravy-logo-transparent-300x69.png\" class=\"attachment-medium size-medium wp-image-1189\" alt=\"\" srcset=\"https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/10\/Seznamzpravy-logo-transparent-300x69.png 300w, https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/10\/Seznamzpravy-logo-transparent-1024x236.png 1024w, https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/10\/Seznamzpravy-logo-transparent-768x177.png 768w, https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/10\/Seznamzpravy-logo-transparent.png 1265w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-12 elementor-inner-column elementor-element elementor-element-121d0e6\" data-id=\"121d0e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4cfe86 elementor-widget elementor-widget-image\" data-id=\"e4cfe86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"79\" src=\"https:\/\/shortpro.cz\/wp-content\/uploads\/2024\/04\/logo-forbes-png-transparent-shortpro-300x79.png\" class=\"attachment-medium size-medium wp-image-3438\" alt=\"\" srcset=\"https:\/\/shortpro.cz\/wp-content\/uploads\/2024\/04\/logo-forbes-png-transparent-shortpro-300x79.png 300w, https:\/\/shortpro.cz\/wp-content\/uploads\/2024\/04\/logo-forbes-png-transparent-shortpro-1024x268.png 1024w, https:\/\/shortpro.cz\/wp-content\/uploads\/2024\/04\/logo-forbes-png-transparent-shortpro-768x201.png 768w, https:\/\/shortpro.cz\/wp-content\/uploads\/2024\/04\/logo-forbes-png-transparent-shortpro-1536x402.png 1536w, https:\/\/shortpro.cz\/wp-content\/uploads\/2024\/04\/logo-forbes-png-transparent-shortpro-2048x536.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-12 elementor-inner-column elementor-element elementor-element-35a6538\" data-id=\"35a6538\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cc9333 elementor-widget elementor-widget-image\" data-id=\"4cc9333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"105\" src=\"https:\/\/shortpro.cz\/wp-content\/uploads\/2024\/04\/denik-metro-logo-shortpro-color-300x105.jpeg\" class=\"attachment-medium size-medium wp-image-3440\" alt=\"\" srcset=\"https:\/\/shortpro.cz\/wp-content\/uploads\/2024\/04\/denik-metro-logo-shortpro-color-300x105.jpeg 300w, https:\/\/shortpro.cz\/wp-content\/uploads\/2024\/04\/denik-metro-logo-shortpro-color.jpeg 653w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-80420e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80420e4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d2a2ebf\" data-id=\"d2a2ebf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-adc4d5b elementor-widget elementor-widget-image\" data-id=\"adc4d5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/shortpro.cz\/pripadova-studie-hopi-popi\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1718\" height=\"218\" src=\"https:\/\/shortpro.cz\/wp-content\/uploads\/2025\/11\/ShortPRO_Hopi-Popi_Web-top-100_banner-e1777905120584.png\" class=\"attachment-full size-full wp-image-9205\" alt=\"\" srcset=\"https:\/\/shortpro.cz\/wp-content\/uploads\/2025\/11\/ShortPRO_Hopi-Popi_Web-top-100_banner-e1777905120584.png 1718w, https:\/\/shortpro.cz\/wp-content\/uploads\/2025\/11\/ShortPRO_Hopi-Popi_Web-top-100_banner-e1777905120584-300x38.png 300w, https:\/\/shortpro.cz\/wp-content\/uploads\/2025\/11\/ShortPRO_Hopi-Popi_Web-top-100_banner-e1777905120584-1024x130.png 1024w, https:\/\/shortpro.cz\/wp-content\/uploads\/2025\/11\/ShortPRO_Hopi-Popi_Web-top-100_banner-e1777905120584-768x97.png 768w, https:\/\/shortpro.cz\/wp-content\/uploads\/2025\/11\/ShortPRO_Hopi-Popi_Web-top-100_banner-e1777905120584-1536x195.png 1536w, https:\/\/shortpro.cz\/wp-content\/uploads\/2025\/11\/ShortPRO_Hopi-Popi_Web-top-100_banner-e1777905120584-18x2.png 18w\" sizes=\"(max-width: 1718px) 100vw, 1718px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-704d175 elementor-widget elementor-widget-image\" data-id=\"704d175\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2671\" height=\"406\" src=\"https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/09\/Agentura-roku-ShortPRO-e1695909820632.png\" class=\"attachment-full size-full wp-image-426\" alt=\"\" srcset=\"https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/09\/Agentura-roku-ShortPRO-e1695909820632.png 2671w, https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/09\/Agentura-roku-ShortPRO-e1695909820632-300x46.png 300w, https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/09\/Agentura-roku-ShortPRO-e1695909820632-1024x156.png 1024w, https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/09\/Agentura-roku-ShortPRO-e1695909820632-768x117.png 768w, https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/09\/Agentura-roku-ShortPRO-e1695909820632-1536x233.png 1536w, https:\/\/shortpro.cz\/wp-content\/uploads\/2023\/09\/Agentura-roku-ShortPRO-e1695909820632-2048x311.png 2048w\" sizes=\"(max-width: 2671px) 100vw, 2671px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a1396fe elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a1396fe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ab7d063\" data-id=\"ab7d063\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af90d74 elementor-widget elementor-widget-heading\" data-id=\"af90d74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">A\u0165 v\u00e1m nic neute\u010de<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e75245 elementor-shape-circle e-grid-align-mobile-center elementor-grid-mobile-0 elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"2e75245\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-animation-shrink elementor-repeater-item-83a2e4a\" href=\"https:\/\/www.facebook.com\/p\/ShortPRO-100095522431593\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-animation-shrink elementor-repeater-item-65cfa0d\" href=\"https:\/\/www.instagram.com\/shortpro.cz\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-instagram\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-tiktok elementor-animation-shrink elementor-repeater-item-11d1989\" href=\"https:\/\/www.tiktok.com\/@shortpro.cz\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Tiktok<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-tiktok\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448,209.91a210.06,210.06,0,0,1-122.77-39.25V349.38A162.55,162.55,0,1,1,185,188.31V278.2a74.62,74.62,0,1,0,52.23,71.18V0l88,0a121.18,121.18,0,0,0,1.86,22.17h0A122.18,122.18,0,0,0,381,102.39a121.43,121.43,0,0,0,67,20.14Z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-animation-shrink elementor-repeater-item-1015e53\" href=\"http:\/\/www.youtube.com\/@ShortPROcz\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-youtube\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M549.655 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-pinterest elementor-animation-shrink elementor-repeater-item-0b75061\" href=\"https:\/\/cz.pinterest.com\/shortprocz\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Pinterest<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-pinterest\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M496 256c0 137-111 248-248 248-25.6 0-50.2-3.9-73.4-11.1 10.1-16.5 25.2-43.5 30.8-65 3-11.6 15.4-59 15.4-59 8.1 15.4 31.7 28.5 56.8 28.5 74.8 0 128.7-68.8 128.7-154.3 0-81.9-66.9-143.2-152.9-143.2-107 0-163.9 71.8-163.9 150.1 0 36.4 19.4 81.7 50.3 96.1 4.7 2.2 7.2 1.2 8.3-3.3.8-3.4 5-20.3 6.9-28.1.6-2.5.3-4.7-1.7-7.1-10.1-12.5-18.3-35.3-18.3-56.6 0-54.7 41.4-107.6 112-107.6 60.9 0 103.6 41.5 103.6 100.9 0 67.1-33.9 113.6-78 113.6-24.3 0-42.6-20.1-36.7-44.8 7-29.5 20.5-61.3 20.5-82.6 0-19-10.2-34.9-31.4-34.9-24.9 0-44.9 25.7-44.9 60.2 0 22 7.4 36.8 7.4 36.8s-24.5 103.8-29 123.2c-5 21.4-3 51.6-.9 71.2C65.4 450.9 0 361.1 0 256 0 119 111 8 248 8s248 111 248 248z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-133b4fce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"133b4fce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2afc1651\" data-id=\"2afc1651\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cacc07 elementor-widget elementor-widget-image-carousel\" data-id=\"4cacc07\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_show_tablet&quot;:&quot;3&quot;,&quot;slides_to_show_mobile&quot;:&quot;3&quot;,&quot;slides_to_scroll&quot;:&quot;3&quot;,&quot;slides_to_scroll_tablet&quot;:&quot;3&quot;,&quot;slides_to_scroll_mobile&quot;:&quot;3&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay&quot;:&quot;no&quot;,&quot;infinite&quot;:&quot;no&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;speed&quot;:500,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Obr\u00e1zkov\u00fd 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